Also known as: Claude SEO skills
A pre-built system prompt, packaged as an .md file, that turns Claude into a specialist for one specific SEO task. Hawk Academy publishes 25 free installable Claude SEO skills covering audits, content analysis, and AI search.
DEPENDS_ON Claude"A Claude SEO skill is a pre-built system prompt, packaged as an .md file, that turns Claude into a specialist for one specific SEO task. Install the .md file in your Claude skills folder, restart Claude Desktop, and the next time you ask Claude to (for example) audit a local service business, Claude follows the skill's instructions step by step." What Are Claude SEO Skills? - published by Hawk Academy
"28 free Claude SEO skills that audit your site, find content gaps, and generate action plans. Each Claude SEO skill is a .md file you install in Claude Code, Claude Desktop, or any LLM, then run on your own website." Claude SEO Skills for Claude Code: 28 Free Audit Tools - published by Hawk Academy
A free SEO education platform by StudioHawk that publishes installable Claude SEO skills, AI SEO prompts, free SEO tools, and in-depth SEO guides.
PRODUCED_BY StudioHawkOFFERS Claude SEO skillOFFERS Technical SEO Audit SkillOFFERS Screaming Frog AnalyserOFFERS AI Citation MonitorOFFERS Winner or LoserOFFERS AI SEO promptOFFERS 3 Ranking Laws Cheat SheetOFFERS 2026 Digital PR CalendarOFFERS Cannibalization DetectorOFFERS AI Crawler Access CheckerOFFERS Clarity AI Bot AuditorOFFERS Microsoft Clarity for AI searchOFFERS Citation Share AuditorOFFERS Citation ShareOFFERS Information Gain FinderOFFERS Agentic Product Page Auditor"Level up and empower your team with practical, proven SEO and AI search skills taught by the world's most awarded SEO team. There are no hidden costs - Hawk Academy is free for everyone, forever." Hawk Academy - Free SEO Training from the World's Best SEO Agency - published by Hawk Academy
Australia's largest dedicated SEO agency, operating in Melbourne, Sydney, London, and the US. StudioHawk created and runs Hawk Academy.
INCLUDES Hawk Academy"Since 2015, StudioHawk has helped businesses of all sizes navigate the ever-changing world of SEO. Today, we partner with global brands like Nike, New Balance, Fujifilm, Officeworks, Kao, Weber, and many more to grow their organic visibility." About Hawk Academy - published by Hawk Academy
Founder of StudioHawk and Hawk Academy. Forbes 30 Under 30, AWIA board member, and course instructor on the Hawk Academy curriculum.
AFFILIATED_WITH StudioHawk"Harry Sanders, Founder of StudioHawk, Australia's largest dedicated SEO agency, and Hawk Academy. The same senior team that runs SEO for Officeworks, Nike, New Balance, Fujifilm, and 500 other clients is the team behind the Hawk Academy curriculum." Harry Sanders | Founder of StudioHawk + Hawk Academy - published by Hawk Academy
AI SEO consultant and Chief of Staff at StudioHawk. Hawk Academy course instructor and author of several Claude SEO skills.
AFFILIATED_WITH StudioHawk"Lawrence Hitches. AI SEO consultant based in Melbourne. Chief of Staff at StudioHawk. From Junior SEO with no experience in 2018 to leading the team that built Australia's most awarded SEO agency. Young Search Professional of the Year." Lawrence Hitches | Chief of Staff, StudioHawk + Hawk Academy Instructor - published by Hawk Academy
A free Claude SEO skill that analyses crawl data and finds redirect chains, duplicate titles, indexing issues, and orphan pages, returning a prioritised fix list.
INSTANCE_OF Claude SEO skillAUTHORED_BY Harry Sanders"A free AI skill for Claude that analyses your crawl data and finds redirect chains, duplicate titles, indexing issues, and orphan pages. Upload a Screaming Frog export and get a prioritised list of fixes." Free Technical SEO Audit Skill - published by Hawk Academy
A free Claude SEO skill that pairs with Screaming Frog v24's MCP server: Claude drives the crawl, then turns the data into a prioritised technical SEO fix plan weighted by link equity.
INSTANCE_OF Claude SEO skillAUTHORED_BY Harry SandersDEPENDS_ON Screaming Frog SEO SpiderSUITED_FOR Website audits "This Claude SEO skill pairs with Screaming Frog v24's new MCP server: connect it and Claude drives the crawl directly, then turns the data into a prioritised fix plan. Every broken page, redirect chain, and indexability conflict is weighted by the link equity it touches." Free Screaming Frog Analyser Skill - published by Hawk Academy
A free Claude SEO skill that tracks whether ChatGPT, Claude, Perplexity, and Gemini cite a brand for its target queries, and recommends the per-query action to win citations.
INSTANCE_OF Claude SEO skillAUTHORED_BY Lawrence Hitches"Track whether ChatGPT, Claude, Perplexity, and Gemini cite your brand for your target queries. The skill generates the prompt batch, you run it in each LLM, paste responses back, and it gives you the per-query action that would shift you from 'not cited' to 'cited'." Free AI Citation Monitor Skill - published by Hawk Academy
A free Claude SEO skill that classifies pages as Google core update winners or losers from a Search Console comparison export, then diagnoses each loser with an intent-destination fit test.
INSTANCE_OF Claude SEO skillAUTHORED_BY Lawrence Hitches"This Claude SEO skill takes your Search Console data from before and after a Google core update, classifies every page as a winner or loser, then diagnoses each loser with the question that actually explains the May 2026 update: is this page still the best destination for its query's intent, market, and expected result format?" Free Winner or Loser Skill: Core Update Analysis - published by Hawk Academy
Also known as: AI SEO prompts
A pre-built system prompt pasted directly into Claude, ChatGPT, or Gemini to solve one specific SEO problem, with no installation required. Distinct from installable Claude SEO skills.
RELATES_TO Claude SEO skill"A pre-built system prompt that turns any AI into an SEO specialist. Each prompt below solves one specific problem: scoring your site against the things Google rewards in 2026, finding the unique knowledge gaps in your content, or rewriting your title tags to win more clicks from the same rankings." AI SEO Prompts - published by Hawk Academy
Also known as: 3 Ranking Laws Auditor
A free cheat sheet and installable Claude SEO skill distilling Google's patents and the May 2024 API leak into 3 ranking laws and 4 audit prompts covering NavBoost, siteFocusScore, Information Gain, and the site-wide quality modifier.
INSTANCE_OF Claude SEO skillAUTHORED_BY Harry Sanders"Read every Google patent and the 2024 API leak. Distilled into 3 laws and 4 prompts you can run tonight. Law 1: How Google Measures People. Law 2: How Google Measures Your Content. Law 3: How Google Measures Your Site." Google's 3 Ranking Laws Cheat Sheet - published by Hawk Academy
A free make-a-copy Google Sheet mapping every seasonal digital PR link-building moment of 2026 to its pitch window, data-led angle, and target outlet types.
"A free calendar of every seasonal link moment in 2026. For each one: when to pitch, the data-led angle journalists actually cover, and the outlet types to send it to." The 2026 Digital PR Calendar - published by Hawk Academy
A free Claude SEO skill that finds true keyword cannibalisation in Google Search Console data, separates it from harmless overlap, picks the keeper page, and recommends a single fix per query.
INSTANCE_OF Claude SEO skillAUTHORED_BY Lawrence Hitches"This Claude SEO skill finds keyword cannibalisation in your Search Console data: the queries where two or more of your own pages compete, split the clicks, and stop any of them winning cleanly." Free Cannibalization Detector Skill - published by Hawk Academy
A free browser tool that reads a site's robots.txt and reports whether 16 AI crawlers and assistants, including GPTBot, ClaudeBot, PerplexityBot, Googlebot and Bingbot, are allowed to crawl it.
INSTANCE_OF free SEO tool"If AI cannot crawl you, AI cannot cite you. Paste your domain and see in one click whether the crawlers behind ChatGPT, Claude, Perplexity, Gemini and more can actually reach your site, or whether your robots.txt is quietly shutting them out." AI Crawler Access Checker - published by Hawk Academy
A free Claude SEO skill that turns Microsoft Clarity AI Bot Activity data into a ranked audit, diagnosing each AI bot and giving one decisive fix per bot to restore AI search visibility.
INSTANCE_OF Claude SEO skillAUTHORED_BY Lawrence Hitches"This Claude SEO skill turns your Microsoft Clarity AI Bot Activity data into a ranked audit. It diagnoses every AI bot as healthy, blocked, throttled, over-scraping, or violating your rules, then gives you one decisive fix per bot." Free Clarity AI Bot Auditor Skill - published by Hawk Academy
A Hawk Academy guide to installing Microsoft Clarity and using its free AI Bot Activity dashboard to see which AI bots crawl a website.
DESCRIBED_BY Microsoft Clarity"Install Microsoft Clarity in 5 minutes and use the free AI Bot Activity dashboard to see exactly which AI bots crawl your site. If AI bots cannot reach your pages, AI assistants cannot cite you." How to Set Up Microsoft Clarity for AI Search - published by Hawk Academy
A free Claude SEO skill that turns Bing Webmaster Tools AI Performance data into a ranked plan, reading Citation Share by grounding query, topic and intent and giving one move per opportunity to grow AI citations.
INSTANCE_OF Claude SEO skillAUTHORED_BY Lawrence Hitches"This Claude SEO skill turns your Bing Webmaster Tools AI Performance data into a ranked plan. It reads your Citation Share by grounding query, topic, and intent, and gives you the single highest-leverage move to grow your share of AI citations." Free Citation Share Auditor Skill - published by Hawk Academy
A Bing Webmaster Tools AI Performance metric: the percentage of all citations shown for a grounding query that are attributed to your site in AI-generated answers. Observational, not a competitor scoreboard.
DESCRIBED_BY Bing Webmaster Tools AI Performance report"Bing Webmaster Tools now shows your Citation Share, the percentage of all citations for a given query that go to your site in AI answers. It is free, observational, and not a competitor scoreboard." Bing Citation Share - published by Hawk Academy
Also known as: information gain seo
The new knowledge a page adds beyond what is already indexed for a query. Adapted from information theory, measured by Google's Information Gain patent and the leaked originalContentScore field.
DESCRIBED_BY Google Information Gain patent: Contextual estimation of link information gain (US 2020/0349181 A1)"Information gain is the new knowledge your content adds beyond what Google already indexes for a query. It is the single thing that separates content that ranks from content AI can write in seconds." Information Gain SEO - published by Hawk Academy
A free Claude SEO skill that scores a page for information gain, flags the consensus it restates, and gives the specific original additions that lift it above commodity content.
INSTANCE_OF Claude SEO skillAUTHORED_BY Lawrence Hitches"This Claude SEO skill scores your content for information gain: the gap between what Google already knows about a topic and what genuinely new knowledge your page adds, then gives you the specific additions that lift it." Free Information Gain Finder Skill - published by Hawk Academy
A library of free, ungated SEO templates from Hawk Academy: SEO audit checklist, content brief, monthly SEO report, technical SEO checklist, and more. One-click Google Sheets copies, no email required.
PUBLISHED_BY Hawk Academy"Free SEO templates you can copy in one click with no email wall: an SEO audit checklist, content brief, monthly SEO report, and technical SEO checklist. The real templates a 120-person agency runs, several pairing with a free Claude skill that runs the template for you." Free SEO Templates - published by Hawk Academy
A canonical reference mapping every official SEO documentation source: Google Search Central, Google Business Profile, Bing Webmaster Guidelines and AI Visibility Insights, Schema.org, the robots.txt standard, AI-crawler directives, and IndexNow, each with direct links to the primary docs.
PUBLISHED_BY Hawk Academy"The official SEO guidelines live across six primary sources: Google Search Central, Google Business Profile help, the Bing Webmaster Guidelines, Schema.org, the robots.txt standard, and IndexNow. This cheatsheet maps every one, what it governs, the rules that catch people out, and links to the canonical doc." The Official SEO Guidelines Cheatsheet - published by Hawk Academy
A free interactive tool that checks whether there is real search demand for a business before investing in SEO. A plain three-question diagnostic returning a clear verdict and a next step.
PUBLISHED_BY Hawk Academy"Search Market Fit is a free Hawk Academy tool that answers one question before you invest in SEO: is there real search demand for what you offer? A plain three-question check returns a clear yes, no, or maybe verdict and a concrete next step." Search Market Fit - published by Hawk Academy
A free Claude SEO skill that audits whether an AI shopping agent can read and buy from a product page, scores the product graph across six layers, and gives one template-level fix per problem, ranked by what blocks a sale first.
INSTANCE_OF Claude SEO skillAUTHORED_BY Harry Sanders"This Claude SEO skill audits whether an AI shopping agent can read and buy from your product page, scoring every layer of the product graph and giving one decisive fix per problem, mapped to your product template so it fixes every product at once." Free Agentic Product Page Auditor Skill - published by Hawk Academy