Search Market Fit Test - Is There Demand for Your SEO? | Hawk Academy
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Free Tool ยท Before you invest in SEO

Do you have Search Market Fit?

Before you pour months into SEO, check the one thing that decides whether it'll work: is there real search demand for what you do, and does the intent behind it match what you sell? We pull live demand data and combine it with a short fit check.

Concept: "Search Market Fit" by Eli Schwartz (Product-Led SEO). An original diagnostic inspired by it.

Type the words a customer would type into Google, not your business name. Keep it simple, like "emergency plumber sydney" or "project management software". This is the most important box, so use the words your customers use.

Three quick questions about your business. There are no wrong answers, and "Not sure" is fine.

When people search for this, are they ready to buy or hire, or just reading up on it?
Could you write a few helpful pages about these topics that naturally lead to what you sell?
When people find you this way, do they actually become paying customers?

Demand data is a signal, not a verdict. Pair it with what you know about your customers. A free tool from Hawk Academy.