Free Tools
Free interactive SEO tools you can use in your browser, no login required. Eighteen free tools across AI search, technical SEO, content, links and measurement, each one gives you a concrete action plan in about 60 seconds.
Most SEO tools ask for an email, a credit card, or an API key before they show you anything useful. Ours don't. Every tool below runs in your browser, takes 60 seconds to complete, and gives you a concrete action plan - not a wall of metrics you need a paid course to interpret.
These are the same frameworks we use at StudioHawk across 500+ client campaigns, packaged as simple forms anyone can use. Pick the problem you want to solve and run the tool.
Pick a category, then a tool. Fill in your details, get your results. Every tool is free and always will be.
Build valid JSON-LD structured data in your browser. Pick a type (Article, FAQ, Local Business, Product, Organisation and more), fill in the form, and copy clean schema markup that helps Google and AI engines understand your page.
Use ToolPaste a URL and see whether your content survives without JavaScript. Most AI crawlers (GPTBot, ClaudeBot, PerplexityBot) read only the raw HTML, this checks your heading, content, links and schema are actually there.
Use ToolPaste your sitemap and find orphan pages and weak internal linking in one scan. Shows inbound internal links per page, flags generic "click here" anchors, and gives you a fix list.
Use ToolEnter your Shopify store URL and get a full internal-linking plan: which products and collections to connect, the anchor text for each, and every orphan, under-linked and thin collection to fix. Built on the StudioHawk method.
Use ToolEnter your domain and up to three competitors to find the referring domains linking to them but not you, ranked by how many competitors share each link and classified by how attainable they are.
Use ToolEnter any query and see the fan of sub-questions AI search breaks it into, with a coverage checklist so you can answer the whole fan and become the source AI keeps citing.
Use ToolBefore you spend a dollar on SEO, find out if there is real search demand for what you offer. A plain 3-question check that gives you a clear verdict and your next step, no jargon.
Use ToolPaste your domain and see in one click whether GPTBot, ClaudeBot, PerplexityBot and 13 other AI crawlers can actually reach your site, or whether your robots.txt is quietly blocking them. If AI cannot crawl you, AI cannot cite you.
Use ToolGrade your page's on-page SEO out of 100, then pit it head-to-head against a competitor, see where you're ahead, where you're behind, and the topics, depth, and schema they cover that you don't.
Use ToolSee what Google Ads really cost you over 3 years vs the organic SEO traffic you could be getting for free. Industry-specific CPC data.
Use ToolPaste your title tag and meta description, or a live URL, and see exactly how your page will appear in Google. Desktop + mobile preview with pixel widths and an optimisation score.
Use ToolCheck if ChatGPT, Gemini, and Claude recommend your business. Bring your own API keys for real results across all 3 platforms - or generate the 8 queries to run yourself manually.
Use ToolSee exactly why your competitor outranks you. Side-by-side comparison of content depth, trust signals, and internal links with a 60-day catch-up plan.
Use ToolFind every page your website is missing. Shows what your customers search for that you don't have pages for, with a 4-week content plan.
Use ToolSee what Google actually reads on your website. Checks topic coverage, content depth, site structure, and trust signals with a fix-this-week list.
Use ToolFind the free traffic hiding in your Google Search Console data. Upload your GSC export and the tool finds your striking distance keywords with a top-3 action plan.
Use ToolStop guessing what to publish next. Upload your Search Console export and an optional keyword list, and the tool clusters your queries into topics, scores where you already have authority, and ranks the next articles to write.
Use ToolCalculator pages are a cheat code for topical authority. Tell us your niche, pick from 5 ideas, and Claude builds you a complete working calculator page (HTML + CSS + JS) ready to upload. BYOK.
Use Tool17 free Claude skills you can add to a Claude Project. Audit your site, find gaps, and generate action plans in 60 seconds.
View Claude skillsIn-depth articles covering SEO fundamentals, technical optimisation, AI search, and content strategy.
Read SEO guides