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Ad Spend Calculator

See what Google Ads really cost you over 3 years

Want the AI-powered version that walks you through your actual ad account? Download the free Claude skill

What You're Paying Now

Monthly spend

Est. clicks/month

Cost per click

Cost per lead

Annual total

What You Could Get For Free

Equivalent organic clicks

Monthly value

Annual value

3-year value

The Rising Cost Problem

Year 1

Year 2 (+15%)

Year 3 (+32%)

3-year total

3-Year Cost Comparison

3-Year Ad Cost

3-Year Organic Value

What To Do This Week

1 Run our free Google Trust Scanner on your website to see what Google actually reads when it visits your pages.

2 Pick your highest-spending ad keyword and write a dedicated page for it. That one page could replace hundreds of dollars in monthly ad spend.

3 Add your business to Google Business Profile (it's free) and post once a week. Most local businesses never do this, and Google rewards the ones that do.

Do Google Ads help your SEO?

Short answer, no. Paid clicks do not move your organic rankings. They do appear beside your organic result though, and that combination is what the numbers above are really weighing up.

Harry Sanders, 52 seconds, on why the two channels multiply rather than substitute.

Want the full AI-powered version that walks you through your Google Ads account?

Download the Free Claude Skill