Also known as: Claude SEO skills
A pre-built system prompt, packaged as an .md file, that turns Claude into a specialist for one specific SEO task. Hawk Academy publishes 25 free installable Claude SEO skills covering audits, content analysis, and AI search.
DEPENDS_ON Claude"A Claude SEO skill is a pre-built system prompt, packaged as an .md file, that turns Claude into a specialist for one specific SEO task. Install the .md file in your Claude skills folder, restart Claude Desktop, and the next time you ask Claude to (for example) audit a local service business, Claude follows the skill's instructions step by step." What Are Claude SEO Skills? - published by Hawk Academy
"25 free Claude SEO skill files that audit your site, find content gaps, and generate action plans. Each Claude SEO skill is a .md you drop into a Claude Project (or any LLM) and run on your own website." Claude SEO Skill: 25 Free Audit & Brief Tools - published by Hawk Academy
A free SEO education platform by StudioHawk that publishes installable Claude SEO skills, AI SEO prompts, free SEO tools, and in-depth SEO guides.
PRODUCED_BY StudioHawkOFFERS Claude SEO skillOFFERS Technical SEO Audit SkillOFFERS Screaming Frog AnalyserOFFERS AI Citation MonitorOFFERS Winner or LoserOFFERS AI SEO promptOFFERS 3 Ranking Laws Cheat Sheet"Level up and empower your team with practical, proven SEO and AI search skills taught by the world's most awarded SEO team. There are no hidden costs - Hawk Academy is free for everyone, forever." Hawk Academy - Free SEO Training from the World's Best SEO Agency - published by Hawk Academy
Australia's largest dedicated SEO agency, operating in Melbourne, Sydney, London, and the US. StudioHawk created and runs Hawk Academy.
INCLUDES Hawk Academy"Since 2015, StudioHawk has helped businesses of all sizes navigate the ever-changing world of SEO. Today, we partner with global brands like Nike, New Balance, Fujifilm, Officeworks, Kao, Weber, and many more to grow their organic visibility." About Hawk Academy - published by Hawk Academy
Founder of StudioHawk and Hawk Academy. Forbes 30 Under 30, AWIA board member, and course instructor on the Hawk Academy curriculum.
AFFILIATED_WITH StudioHawk"Harry Sanders, Founder of StudioHawk, Australia's largest dedicated SEO agency, and Hawk Academy. The same senior team that runs SEO for Officeworks, Nike, New Balance, Fujifilm, and 500 other clients is the team behind the Hawk Academy curriculum." Harry Sanders | Founder of StudioHawk + Hawk Academy - published by Hawk Academy
AI SEO consultant and Chief of Staff at StudioHawk. Hawk Academy course instructor and author of several Claude SEO skills.
AFFILIATED_WITH StudioHawk"Lawrence Hitches. AI SEO consultant based in Melbourne. Chief of Staff at StudioHawk. From Junior SEO with no experience in 2018 to leading the team that built Australia's most awarded SEO agency. Young Search Professional of the Year." Lawrence Hitches | Chief of Staff, StudioHawk + Hawk Academy Instructor - published by Hawk Academy
A free Claude SEO skill that analyses crawl data and finds redirect chains, duplicate titles, indexing issues, and orphan pages, returning a prioritised fix list.
INSTANCE_OF Claude SEO skillAUTHORED_BY Harry Sanders"A free AI skill for Claude that analyses your crawl data and finds redirect chains, duplicate titles, indexing issues, and orphan pages. Upload a Screaming Frog export and get a prioritised list of fixes." Free Technical SEO Audit Skill - published by Hawk Academy
A free Claude SEO skill that pairs with Screaming Frog v24's MCP server: Claude drives the crawl, then turns the data into a prioritised technical SEO fix plan weighted by link equity.
INSTANCE_OF Claude SEO skillAUTHORED_BY Harry SandersDEPENDS_ON Screaming Frog SEO SpiderSUITED_FOR Website audits "This Claude SEO skill pairs with Screaming Frog v24's new MCP server: connect it and Claude drives the crawl directly, then turns the data into a prioritised fix plan. Every broken page, redirect chain, and indexability conflict is weighted by the link equity it touches." Free Screaming Frog Analyser Skill - published by Hawk Academy
A free Claude SEO skill that tracks whether ChatGPT, Claude, Perplexity, and Gemini cite a brand for its target queries, and recommends the per-query action to win citations.
INSTANCE_OF Claude SEO skillAUTHORED_BY Lawrence Hitches"Track whether ChatGPT, Claude, Perplexity, and Gemini cite your brand for your target queries. The skill generates the prompt batch, you run it in each LLM, paste responses back, and it gives you the per-query action that would shift you from 'not cited' to 'cited'." Free AI Citation Monitor Skill - published by Hawk Academy
A free Claude SEO skill that classifies pages as Google core update winners or losers from a Search Console comparison export, then diagnoses each loser with an intent-destination fit test.
INSTANCE_OF Claude SEO skillAUTHORED_BY Lawrence Hitches"This Claude SEO skill takes your Search Console data from before and after a Google core update, classifies every page as a winner or loser, then diagnoses each loser with the question that actually explains the May 2026 update: is this page still the best destination for its query's intent, market, and expected result format?" Free Winner or Loser Skill: Core Update Analysis - published by Hawk Academy
Also known as: AI SEO prompts
A pre-built system prompt pasted directly into Claude, ChatGPT, or Gemini to solve one specific SEO problem, with no installation required. Distinct from installable Claude SEO skills.
RELATES_TO Claude SEO skill"A pre-built system prompt that turns any AI into an SEO specialist. Each prompt below solves one specific problem: scoring your site against the things Google rewards in 2026, finding the unique knowledge gaps in your content, or rewriting your title tags to win more clicks from the same rankings." AI SEO Prompts - published by Hawk Academy
Also known as: 3 Ranking Laws Auditor
A free cheat sheet and installable Claude SEO skill distilling Google's patents and the May 2024 API leak into 3 ranking laws and 4 audit prompts covering NavBoost, siteFocusScore, Information Gain, and the site-wide quality modifier.
INSTANCE_OF Claude SEO skillAUTHORED_BY Harry Sanders"Read every Google patent and the 2024 API leak. Distilled into 3 laws and 4 prompts you can run tonight. Law 1: How Google Measures People. Law 2: How Google Measures Your Content. Law 3: How Google Measures Your Site." Google's 3 Ranking Laws Cheat Sheet - published by Hawk Academy