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Free Tool ยท Structured data

Schema Markup & JSON-LD Generator

Structured data tells Google and AI engines exactly what your page is about, which can earn rich results and clearer citations. This free JSON-LD generator lets you pick a type, fill in the form, and copy clean JSON-LD schema markup. No login, nothing stored.

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Your JSON-LD

          

Paste this into the <head> of your page (it already includes the <script type="application/ld+json"> wrapper). Empty fields are left out automatically. Always run it through Google's Rich Results Test before you ship.

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Schema markup and JSON-LD, answered

What is a JSON-LD generator?

A JSON-LD generator is a tool that builds structured data in the JSON-LD format for you, so you do not have to hand-write it. You pick the schema type and fill in the details, and it outputs a valid JSON-LD block you paste into your page's head. This tool is a free JSON-LD generator that covers the common schema.org types.

What is the difference between schema markup and JSON-LD?

Schema markup is the structured data itself, the labels that describe your content using schema.org vocabulary. JSON-LD is the format you write it in. This tool generates schema markup in JSON-LD, which is the format Google recommends and the one most SEO teams use.

Is JSON-LD the best format for schema?

Yes, for most sites. JSON-LD sits in one script block separate from your visible HTML, which makes it easy to add and maintain, and Google states a preference for it over Microdata and RDFa. That is why this generator outputs JSON-LD.

Do I need to know how to code to generate schema?

No. You pick the type and fill in the fields, and the generator writes the JSON-LD for you. Paste the output before the closing head tag, then confirm it in the Schema Markup Validator and Google's Rich Results Test.

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