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17 free Claude skills and prompts that audit your site, find content gaps, and generate action plans. Download the .md file, add it to a Claude Project, and run it on your own website. Each skill works with a URL (if Claude has web access) or with pasted content.
Claude SEO skills are pre-built system prompts you can drop into a Claude Project. Each one turns Claude into a specialist for a specific SEO task — a trust auditor, a content gap finder, a title tag optimiser, an AI visibility checker — without you needing to write the prompt yourself.
They're the same frameworks we use at StudioHawk across 500+ client campaigns, packaged as .md files anyone can use. No API keys, no code, no subscription.
Every skill on this page is free, forever. If you find them useful, enrol in Hawk Academy for the full SEO course that teaches you the theory behind them.
General-purpose audit and analysis skills that work for any business. Start here.
See what Google actually reads on your website. Get 4 trust scores and 3 fixes you can do this week.
Download SkillFind every page your website is missing. Get a prioritised 4-week content plan based on what your customers search for.
Download SkillSee exactly why your competitor outranks you on Google. Side-by-side comparison with a 60-day catch-up plan.
Download SkillCheck if ChatGPT and Claude recommend your business. 8 real queries, score out of 8, with a 30-day action plan.
Download SkillSee what Google Ads really cost over 3 years vs free organic traffic. Industry CPC data and step-by-step walkthrough.
Download SkillSet up Google Search Console in 5 minutes. Find striking distance keywords and the free traffic hiding in your data.
Download SkillFull technical audit of your site. Checks crawlability, indexation, Core Web Vitals, schema, and internal linking with prioritised fixes.
Download SkillTurn a target keyword into a full content brief and first draft. Includes outline, word count, semantic terms, and internal linking plan.
Download SkillGenerate data-driven PR angles from your own data. Creates pitches, outreach emails, and target journalist lists for link building.
Download SkillFull on-page audit skills tailored to your industry. Each one checks the pages and signals that actually matter for your vertical.
Full on-page audit for online stores. Category pages, product pages, internal linking, and AI search readiness.
Download SkillAudit for local service businesses. Service pages, location pages, trust signals, and Google Business Profile.
Download SkillAudit for restaurants and hospitality. Menu content, map embeds, booking flow, and review management.
Download SkillAudit for B2B services. Service pages, thought leadership, case studies, and lead generation paths.
Download SkillAudit for SaaS companies. Feature pages, use-case pages, comparison pages, and product-led content.
Download SkillSingle-use prompts for specific tasks. Paste into any LLM — Claude, ChatGPT, or Gemini.
Find where your content just repeats what Google already knows. Add the unique knowledge that only you can provide.
Download PromptGet more clicks from the same rankings. Generates optimised title tags using 5 proven formulas.
Download PromptRate your website 0-5 on the 5 features every site winning on Google has. Based on a study of 400 websites.
Download PromptInteractive browser-based tools. No login, no API keys — enter your details and get instant results.
View SEO toolsIn-depth articles covering SEO fundamentals, technical optimisation, AI search, and content strategy.
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