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26 free Claude SEO skill files that audit your site, find content gaps, and generate action plans. Each Claude SEO skill is a .md you drop into a Claude Project (or any LLM) and run on your own website. Works with a URL (if Claude has web access) or with pasted content.
Key takeaways
A Claude SEO skill is a pre-built system prompt, packaged as a .md file, that you drop into a Claude Project. Each Claude SEO skill turns Claude into a specialist for one specific SEO task (a trust auditor, a content gap finder, a title tag optimiser, an AI visibility checker) without you needing to write the prompt yourself.
They're the same frameworks we use at StudioHawk across 500+ client campaigns, packaged as .md files anyone can use. No API keys, no code, no subscription.
Every skill on this page is free, forever. If you find them useful, enrol in Hawk Academy for the full SEO course that teaches you the theory behind them.
General-purpose audit and analysis skills that work for any business. Start here.
Every Google patent and the 2024 API leak, distilled into 3 laws and 4 prompts you can run tonight. Free PDF plus an installable Claude Skill that audits your site against NavBoost, siteFocusScore, Information Gain, and the site-wide quality modifier.
Get the Cheat SheetSee what Google actually reads on your website. Get 4 trust scores and 3 fixes you can do this week.
Download SkillFind every page your website is missing. Get a prioritised 4-week content plan based on what your customers search for.
Download SkillSee exactly why your competitor outranks you on Google. Side-by-side comparison with a 60-day catch-up plan.
Download SkillCheck if ChatGPT and Claude recommend your business. 8 real queries, score out of 8, with a 30-day action plan.
Download SkillSee what Google Ads really cost over 3 years vs free organic traffic. Industry CPC data and step-by-step walkthrough.
Download SkillSet up Google Search Console in 5 minutes. Find striking distance keywords and the free traffic hiding in your data.
Download SkillFull technical audit of your site. Checks crawlability, indexation, Core Web Vitals, schema, and internal linking with prioritised fixes.
Download SkillTurn a target keyword into a full content brief and first draft. Includes outline, word count, semantic terms, and internal linking plan.
Download SkillGenerate data-driven PR angles from your own data. Creates pitches, outreach emails, and target journalist lists for link building.
Download SkillTell Claude your niche, get 5 calculator ideas tailored to your industry, then have Claude build a complete working calculator page (HTML + CSS + JS) ready to upload. Calculator pages are a cheat code for topical authority.
Download SkillBuild a 4-cluster topical authority map (Core, AOR, Linking, Buyer Journey) plus a 12-week publishing order from any seed keyword. The exact workflow we run inside our 120-person agency on every client.
Download SkillBad review just hit your Google Business Profile? Paste it in. The skill checks the review against Google's 11 review policy categories, drafts a removal request if it qualifies, and writes a tight 3-sentence public response either way.
Download SkillCLI-native skill for Claude Code. Reads every HTML file in your repo, scores it out of 100 on structure + AI search readiness, writes findings to SEO_REPORT.md, and proposes fix-forward edits you approve one at a time.
Download SkillTrack whether ChatGPT, Claude, Perplexity, and Gemini cite your brand for your target queries. Generates the prompt batch, analyses the responses you paste back, and gives you the per-query action that would shift you from absent to recommended.
Download SkillPaste your Search Console export. The skill finds every keyword ranking positions 4-15, scores each one for lift potential, and gives you a per-page action plan with the title tweak, on-page addition, and internal link that would move the cluster.
Download SkillGoogle now links Business Profile data into Analytics: calls, bookings, directions, website clicks. This skill walks the setup, then turns the new reporting collection into a monthly local actions report, and flags the 6-month retention trap before you lose history.
Download SkillPaste your Search Console data from before and after a Google core update. The skill classifies every page as winner or loser, finds the pattern your losers share, and diagnoses each one: source-type fit, task completion, market fit, format fit.
Download SkillBuilt for Screaming Frog v24's new MCP server: Claude drives the crawl, then weights every broken page, redirect chain, and indexability conflict by the link equity it touches. Big three fixes, effort estimates, this-week action plan. Pasted exports work too.
Download SkillFull on-page audit skills tailored to your industry. Each one checks the pages and signals that actually matter for your vertical.
Full on-page audit for online stores. Category pages, product pages, internal linking, and AI search readiness.
Download SkillAudit for local service businesses. Service pages, location pages, trust signals, and Google Business Profile.
Download SkillAudit for restaurants and hospitality. Menu content, map embeds, booking flow, and review management.
Download SkillAudit for B2B services. Service pages, thought leadership, case studies, and lead generation paths.
Download SkillAudit for SaaS companies. Feature pages, use-case pages, comparison pages, and product-led content.
Download SkillSingle-use prompts for specific tasks. Paste into any LLM - Claude, ChatGPT, or Gemini.
Find where your content just repeats what Google already knows. Add the unique knowledge that only you can provide.
Download PromptGet more clicks from the same rankings. Generates optimised title tags using 5 proven formulas.
Download PromptScore your site 1-5 on the 5 things every site winning Google in 2026 has in common. Brutal grading. Specific fixes. Works in Claude, ChatGPT, or Gemini.
Get the promptEvery Claude SEO skill is just a .md file with two parts. Frontmatter at the top tells Claude when to use the skill. A system-prompt body below the frontmatter tells Claude how to do the task.
--- name: technical-seo-audit description: Audits the technical SEO of a website. Trigger when the user pastes a URL or asks for a technical SEO check. --- # Technical SEO Audit You are a technical SEO specialist. When the user gives you a URL, fetch the page and check: 1. Title tag (length, keyword match) 2. Meta description (length, relevance) 3. Heading structure (one H1, sensible H2/H3 hierarchy) 4. Canonical tag (self-referencing, correct format) 5. Schema markup (presence, validity, type) 6. Open Graph and Twitter cards 7. Internal links (count, anchor text quality) 8. Image alt text (coverage, descriptive) 9. Page speed signals (heavy assets, render-blocking scripts) 10. Mobile responsiveness signals Return a scored audit out of 100 with the three highest-impact fixes ranked by effort.
Claude reads the frontmatter, recognises when the skill is relevant (the user pastes a URL, asks for a technical audit), and applies the body as its system prompt for the task. No setup, no API calls, no plugins. Just a file in a folder.
Every skill in this library follows the same pattern. The frontmatter changes (different trigger conditions), and the body changes (different SEO specialism), but the install is identical. Download the .md, drop it in your Claude skills folder, restart Claude. Sixty seconds. The format is the same one Anthropic announced for Claude skills, just specialised for SEO. For the deeper concept walkthrough, read what are Claude SEO skills.
Claude is not the only LLM with reusable instruction packages. Here is how a Claude SEO skill compares to the alternatives.
The short version: a Claude SEO skill is the most portable, the most version-control-friendly, and the cheapest. The trade-off is you have to manage the .md file yourself rather than relying on OpenAI's GPT Store or Google's Gemini Gallery.
A Claude SEO skill is a prompt plus metadata that tells Claude when to use it automatically. A plain prompt is just text you paste. Skills install once and trigger when the conversation matches. Prompts you re-paste every time.
No. Claude Free runs most skills fine. Claude Pro helps when you are auditing long pages, running multiple skills back-to-back, or working with bigger context. Either way, no API keys and no per-call fees.
Yes. Every skill is a .md file. Open it, copy the body, paste it as a system prompt or custom instruction in ChatGPT, Gemini, or any LLM that accepts a custom system prompt. The skill works the same way, just installed differently.
GEO is Generative Engine Optimisation: optimising for AI search like ChatGPT, Claude, and Perplexity. AEO is Answer Engine Optimisation: optimising for direct answers in search (Google's version is AI Overviews). Several skills in this library check both, including AI Visibility Check, AI Citation Monitor, and Answer Engine Readiness Audit. For the strategy behind it, see our guide on optimising for ChatGPT and Perplexity.
Three options. (1) Click Download Skill on any landing page and drop the .md into ~/.claude/skills/. (2) Run the curl one-liner shown on each skill page from your terminal. (3) Skip the install entirely and paste the skill body directly into Claude, ChatGPT, or Gemini. For a deeper walkthrough, see our guide on what Claude SEO skills are and how they work.
Hawk Academy is free SEO education by StudioHawk, a 120-person SEO agency. The skills bring practitioners to the library. Some eventually become workshop attendees or agency clients. The skills are the same frameworks we run internally on client campaigns, so we are not giving up an edge: we are proving we know what we are doing.
Yes. Every skill is a plain .md file. Open it, edit the body, save. Common customisations: add your own brand voice rules, swap our default checks for industry-specific ones, change the output format. The library is a starting point, not a black box.
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