Resources
Everything the academy teaches, as a free library: 50 Claude SEO skills, 36 interactive tools, 34 in-depth guides, AI prompts, templates, and data sheets. No email walls. Built from the framework used across 500+ StudioHawk client campaigns.
Pre-built Claude system prompts that audit your site, find content gaps, and generate SEO action plans. Download the .md file and add it to a Claude Project.
Get your SEO sorted with eight checks, ordered so the problems that stop a page ranking at all turn up before the ones that fine-tune it. Every check has a free tool here that runs it for you.
Free SEO prompts you can paste into Claude, ChatGPT, or Gemini. No install, no Claude Project setup. Score your site 1-5, find your information gain gaps, or optimise title tags. Copy. Paste. Done.
Interactive browser-based tools you can use right now. Map the topics you own from Search Console data, validate your schema markup, check if AI can see your pages, or find your Search Console quick wins.
In-depth articles covering SEO fundamentals, technical optimisation, AI search, and content strategy. Written by SEOs who run the tactics on real client sites.
The resources people are finding and clicking from Google search right now, straight from our Search Console data.
Ranked by clicks from Google search over the last 28 days (Search Console, refreshed monthly).
Free templates library
Audit checklist, content brief, monthly report, technical checklist and more. One-click copies, no email wall. The real sheets a 120-person agency runs.
Vetted, legitimate places to earn a free backlink: the global master list plus dedicated deep-dives for Australia, the US, and the UK, each with its own copy-and-work sheet.
The master list
The global master list: vetted, legitimate places to earn a backlink across Global, AU, US, UK, EU and Canada. No spam, no paid links. Make a copy of the sheet and work it as a checklist.
Region deep-dive
55 high-authority Australian backlink sources across 7 tiers, led by free .gov.au state supplier portals. Direct sheet, free.
Region deep-dive
Over 50 high-authority US backlink sources across six tiers, led by SAM.gov and the state procurement portals. Vetted, anti-spam, free.
Region deep-dive
50 high-authority UK backlink sources across six tiers, led by Contracts Finder, Find a Tender and the devolved government portals. Vetted, anti-spam, free.
Working spreadsheets you copy once and use all year.
Free downloadable
Google Sheet that bulk-converts your keyword export into the questions people ask ChatGPT and Gemini, plus persona and intent per row. Make a copy, paste, done.
Calendar by market
Every seasonal link moment that matters in Australia, with the pitch window and a data-led angle for each. Includes the moments that fall in different months here, like Father's Day in September.
Calendar by market
Every seasonal link moment that matters in the UK, with the pitch window and a data-led angle for each. Mothering Sunday, Bonfire Night and the rest of the dates British desks actually plan around.
Calendar by market
Every seasonal link moment that matters in the USA, with the pitch window and a data-led angle for each. Thanksgiving, the Super Bowl and the long tail of niche days lighter desks use.
Quick and easy SEO tools for daily use, grouped by the question you are trying to answer rather than by tool name. Every entry says when to reach for it, and the ones still in build say so.
Hawk Academy is a free SEO academy built by StudioHawk, Australia's largest dedicated SEO agency. Every resource on this page (the skills, tools, guides, prompts, templates and data sheets) comes from the same framework the agency runs across 500+ client campaigns, published free.
Yes. Every resource is free with no email wall: tools run in your browser, skills and templates download directly, and the data sheets are make-a-copy Google Sheets. The academy is how StudioHawk shares what it knows; some readers later become course students or clients, and that is the whole model.
Start with the SEO Roadmap at the top of this page. It maps the 10 steps StudioHawk uses to train its own SEOs, and links the right guide, skill, and tool for each step, so you work through the library in order instead of guessing.
