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Resources

Free SEO Resources

Everything you need to audit, improve, and scale your search performance. Claude SEO skills, AI prompts, interactive tools, and in-depth guides. All free. Built from the framework used across 500+ StudioHawk client campaigns.

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The Hawk Academy SEO Roadmap

The 10-step roadmap StudioHawk uses to train a 120-person SEO agency. Maps every step to a free Hawk Academy guide, Claude skill, tool, and course module.

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Claude Skills
30
Free Claude SEO skills

Claude SEO Skills

Pre-built Claude system prompts that audit your site, find content gaps, and generate SEO action plans. Download the .md file and add it to a Claude Project.

  • Google Trust Check
  • Website Gap Finder
  • Technical SEO Audit
  • Industry-specific audit skills
View all 31 skills
AI Prompts
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More on the way

AI SEO Prompts

Free SEO prompts you can paste into Claude, ChatGPT, or Gemini. No install, no Claude Project setup. Score your site 1-5, find your information gain gaps, or optimise title tags. Copy. Paste. Done.

  • Winning Google Score Card
  • Information Gain Finder
  • Title Tag Optimizer
  • More coming soon
View all prompts
Free Tools
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Free interactive SEO tools

Free SEO Tools

Interactive browser-based tools you can use right now. Calculate ad spend vs SEO value, test if AI recommends your business, find your Search Console quick wins, or build a calculator page in 60 seconds.

  • Ad Spend Calculator LIVE
  • AI Visibility Tester LIVE
  • Search Console Quick Wins LIVE
  • Calculator Page Builder LIVE
View all tools
SEO Guides
16
In-depth SEO guides

SEO Guides

In-depth articles covering SEO fundamentals, technical optimisation, AI search, and content strategy. Written by SEOs who run the tactics on real client sites.

  • Beginner's Guide to SEO in 2026
  • Core Web Vitals Checklist
  • E-E-A-T Explained
  • Optimising for ChatGPT & Perplexity
Read all 16 guides

Free templates library

Free SEO Templates

Audit checklist, content brief, monthly report, technical checklist and more. One-click copies, no email wall. The real sheets a 120-person agency runs.

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Free downloadable

Free Backlinks List

123 vetted, legitimate places to earn a backlink, across Global, AU, US, UK, EU and Canada. No spam, no paid links. Make a copy of the sheet and work it as a checklist.

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Free downloadable

Free Australian Backlinks

55 high-authority Australian backlink sources across 7 tiers, led by free .gov.au state supplier portals. Direct sheet, free.

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Free downloadable

The AI Keyword Sheet

Google Sheet that bulk-converts your keyword export into the questions people ask ChatGPT and Gemini, plus persona and intent per row. Make a copy, paste, done.

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Free downloadable

The 2026 Digital PR Calendar

Every seasonal link moment of the year, with the window to pitch and a data-led angle for each. Make a copy and plan a year of earned links.

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