The SEO and AI Search Specialist Toolkit | Hawk Academy
Sign In Enroll For Free
Home What's Included About Us SEO Instructors Resources SEO Roadmap SEO Templates Claude SEO Skills AI SEO Prompts SEO Tools SEO & AI Search Guides Contact Sign In Enroll For Free
Free toolkit

The SEO and AI search specialist toolkit

Quick & easy SEO tools for daily and quick use for different tasks.

0 ready to use now 0 being built

1. Indexing and crawling

Start here when a page is missing from search. The answer is usually in one of these rather than in the content.

Ready Noindex checker Use when a page will not appear in Google. Checks all four places a page gets blocked, including the noindex Google can never see because the page is also blocked from being crawled. Ready Robots.txt tester Use when you need to know whether one specific URL is allowed, and which line of the file decides it, for any user agent. Ready Redirect checker Redirect and Status Checker Use after a migration, or when a URL behaves oddly. Follows the chain hop by hop and shows every status code, the final destination and any loop.

2. AI crawler access

A different question to Google indexing, with different answers. Blocking is only half of it, because several AI crawlers do not run JavaScript.

Ready AI crawler checker AI Crawler Access Checker Use when your brand is missing from AI answers. Shows whether GPTBot, ClaudeBot, PerplexityBot and thirteen others are allowed to crawl you. Ready JavaScript rendering checker Can AI See Your Page Use when the page looks fine to you but not to a bot. Shows whether your content survives without JavaScript, or arrives as an empty shell. Ready Dynamic rendering checker Pre-rendering Tester Use when you suspect different HTML is served to bots than to people. Requests one URL as several user agents and diffs the responses.

3. Content and on-page quality

Once a page is reachable and readable, the question is whether it earns its place.

Ready AI content checker AI Slop Content Checker Use before publishing, or on a page that reads thin. Scores filler against material nobody else has, and quotes every hit. It is not an AI detector. Ready On-page SEO checker Is My Page Better Use when a competitor outranks you and you cannot see why. Grades your on-page SEO and puts it head to head against theirs. Ready Core Web Vitals checker Is My Page Speed Really A Problem Use when someone tells you the site is too slow. Compares your real Chrome visitor data against the sites ranking in your niche. Most people get a no.

4. Structured data and snippets

What the page tells a machine about itself, and how that looks in a result.

Ready Schema markup generator Schema Generator Use when adding structured data to a page. Builds valid JSON-LD from a plain description, with the required properties filled in. Ready Schema markup validator Schema Validator Use when a rich result is not showing. Pulls the structured data off a live page and grades each type against Google's rules. Ready SERP preview tool SERP Snippet Checker Use before shipping a title or meta description, to see whether it truncates in a real result.
Being built Knowledge Graph search Use when checking whether Google knows a brand exists as an entity rather than a string. Returns the entity, its machine ID and its relevance score.

5. Rendering and mobile

What a crawler actually receives, and whether the mobile version is the same page. Two of these need a real headless browser, which is why they sit further out.

Needs a browser Mobile-friendly test Google retired its Mobile-Friendly Test tool and API in December 2023, so there is no API to call any more. Checking mobile usability now means actually rendering the page, which puts this behind the same headless browser work as the two below.
Needs a browser Fetch and render tool Fetch and Render Use when you need to see exactly what a bot sees: source, rendered HTML, a screenshot and which resources are blocked.
Needs a browser Mobile-first index checker Mobile-First Comparison Use before a mobile-first audit. Compares mobile and desktop for differences in content, links and structured data.

6. International SEO

Easy to get subtly wrong and hard to notice, because nothing visibly breaks when it is.

Ready Hreflang checker Hreflang Tester Use when international pages rank in the wrong market. Checks return-link reciprocity, self-reference and valid codes. Reciprocity is where hreflang usually fails, not syntax. Ready Locale-adaptive tester Use when one URL serves different content by country or language. Requests it with different settings and diffs what comes back. Ready XML sitemap generator Sitemap Generator Use when you have a list of URLs and need valid XML, with alternate language tags. Runs in your browser, so nothing is uploaded. Ready RSS feed parser Use when auditing what a site actually publishes and when. Pulls URLs and published dates out of a feed.

7. Local SEO

The checks that only matter when the searcher's location changes the answer.

Being built Local SERP checker Local Search Tool Use when a client says they cannot see themselves ranking. Shows results from a specific city or postcode, on desktop and mobile.
Ready Google review link generator Review Link Generator Use when setting up review requests. Turns Place IDs into direct Google review links in bulk, entirely in your browser.

Looking for something else? Every tool we have built is on the free SEO tools index.