Free Tools
Free interactive SEO tools you can use in your browser — no login, no API keys, no subscription. The Ad Spend Calculator is live now, with 5 more tools in active development.
Most SEO tools ask for an email, a credit card, or an API key before they show you anything useful. Ours don't. Every tool below runs in your browser, takes 60 seconds to complete, and gives you a concrete action plan — not a wall of metrics you need a paid course to interpret.
These are the same frameworks we use at StudioHawk across 500+ client campaigns, packaged as simple forms anyone can use. Pick the problem you want to solve and run the tool.
Pick a tool, fill in your details, get your results. Every tool is free and always will be.
See what Google Ads really cost you over 3 years vs the organic SEO traffic you could be getting for free. Industry-specific CPC data.
Use ToolCheck if AI recommends your business. Tests 8 real customer queries across ChatGPT, Gemini, and other AI tools with a 30-day action plan.
In DevelopmentSee exactly why your competitor outranks you. Side-by-side comparison of content depth, trust signals, and internal links with a 60-day catch-up plan.
In DevelopmentFind every page your website is missing. Shows what your customers search for that you don't have pages for, with a 4-week content plan.
In DevelopmentSee what Google actually reads on your website. Checks topic coverage, content depth, site structure, and trust signals with a fix-this-week list.
In DevelopmentFind the free traffic hiding in your Google Search Console data. Identifies striking distance keywords you can action this week.
In Development17 free Claude skills you can add to a Claude Project. Audit your site, find gaps, and generate action plans in 60 seconds.
View Claude skillsIn-depth articles covering SEO fundamentals, technical optimisation, AI search, and content strategy.
Read SEO guides