A free AI skill for Claude that shows you the real cost of Google Ads over 3 years. Compares paid traffic to free organic visibility, walks you through pulling your Ads data, and gives you 3 actions to start building free traffic this week.
Download Skill
curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/ad-spend-calculator.md -o ~/.claude/skills/ad-spend-calculator.md
This downloads the skill directly into your Claude skills folder. Restart Claude Desktop and you're ready to go.
Click Download Skill above. You'll get a file called ad-spend-calculator.md. Move it to your Claude skills folder:
Mac: ~/.claude/skills/
Windows: %USERPROFILE%\.claude\skills\
If the skills folder doesn't exist, create it. Then restart Claude Desktop.
Open your terminal and paste this command. It downloads the skill directly into the right folder:
curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/ad-spend-calculator.md -o ~/.claude/skills/ad-spend-calculator.md
Restart Claude Desktop and the skill is ready.
Open Claude Desktop, start a new conversation, and type:
"Calculate ad spend for https://yourwebsite.com"
The skill reads your site to determine your industry, walks you through pulling ad data or uses industry averages, and calculates the full 3-year picture.
Built-in cost-per-click data for 12+ industries. Uses your real numbers if available, estimates intelligently if not.
Shows what your ad spend becomes with 10-20% annual increases. The number most business owners have never calculated.
Calculates what the same traffic would be worth if you got it for free from Google. Side-by-side breakdown.
Breaks down your actual cost per customer from ads. Monthly spend, clicks, conversion rate, and lead cost.
Don't know where to find your data? Claude walks you through your Google Ads account step by step.
Specific things to start doing immediately to reduce your dependency on paid ads.
Built from the SEO framework used across 500+ clients at StudioHawk.
Download Skill