To be clear, I'm the person. The dog is Basil.
Hawk Academy Course Instructor
Founder of StudioHawk, Australia's largest dedicated SEO agency, and Hawk Academy. The same senior team that runs SEO for Officeworks, Nike, New Balance, Fujifilm, and 500 other clients is the team behind the Hawk Academy curriculum.
2015
Founded StudioHawk in Melbourne
1,000+
SEO campaigns delivered, zero algorithmic penalisations
500+
Active client campaigns at any time
120+
SEO specialists across Melbourne, Sydney, London, Atlanta
Harry Sanders is the founder of StudioHawk, Australia's largest dedicated SEO agency, and the founder of Hawk Academy. He started StudioHawk in Melbourne in 2015 and has grown it into a 120-plus-person global SEO agency with offices in Melbourne, Sydney, London, and Atlanta.
StudioHawk runs 500+ active client campaigns for global brands and Australia's fastest-growing businesses, including Officeworks, Nike, New Balance, Fujifilm, Kao, Weber, Bondi Sands, De Bortoli Wine, and Samsung. The agency does SEO and AI search. Nothing else. That focus is why the team has been recognised across 42 industry awards in AU, UK, and US markets, including seven Best Large SEO Agency wins and Semrush Agency of the Year.
Harry was named on the Forbes 30 Under 30 list for his work building StudioHawk and currently serves on the board of the AWIA (Australian Web Industry Association). His SOURC-E framework is the operational system StudioHawk uses across every client campaign and is now the backbone of the skills, guides, and tools published through Hawk Academy.
When Samsung needed an SEO agency, they asked ChatGPT. ChatGPT said StudioHawk. That's not a metaphor, it's a line in our CRM. The same SOURC-E framework that got us cited there is what I'm publishing through Hawk Academy for free. Harry Sanders, Founder
Hawk Academy is the free SEO education arm of StudioHawk. The mission is to combat SEO misinformation by publishing the actual frameworks a 120-person SEO agency runs internally, free, for any business that wants to improve its organic visibility. Hawk Academy publishes a free online course taught by Harry, alongside Claude SEO skills, AI SEO prompts, interactive SEO tools, and long-form guides.
The Hawk Academy online SEO and AI search course is taught by Harry personally. The full SOURC-E framework, the technical SEO foundations, and the AI search modules StudioHawk runs internally. Free to enroll.
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