A free AI skill for Claude that finds newsworthy stories hiding in your business data. Analyses your spreadsheets, packages findings into pitchable studies, and writes personalised journalist outreach emails.
Download Skill
curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/data-pr-outreach.md -o ~/.claude/skills/data-pr-outreach.md
This downloads the skill directly into your Claude skills folder. Restart Claude Desktop and you're ready to go.
Click Download Skill above. You'll get a file called data-pr-outreach.md. Move it to your Claude skills folder:
Mac: ~/.claude/skills/
Windows: %USERPROFILE%\.claude\skills\
If the skills folder doesn't exist, create it. Then restart Claude Desktop.
Open your terminal and paste this command. It downloads the skill directly into the right folder:
curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/data-pr-outreach.md -o ~/.claude/skills/data-pr-outreach.md
Restart Claude Desktop and the skill is ready.
Open Claude Desktop, start a new conversation, and upload any business data — transaction records, customer surveys, internal metrics. Tell it your industry and it finds the stories journalists want to cover.
Finds surprising patterns, counterintuitive trends, and headline-worthy data points hiding in your spreadsheets.
Turns raw findings into quotable study concepts with working headlines, key stats, and methodology notes.
Identifies which types of publications would cover your story, categorised by tier: industry trades, national press, and niche outlets.
Writes personalised pitch emails for each publication tier — under 150 words, leading with the data, not your business.
A shareable summary of key findings you can attach to emails or post on your site as a citable source.
Short follow-up emails ready to send if you don't hear back. Plus additional angles worth exploring with more data.
Built from the SEO framework used across 500+ clients at StudioHawk.
Download Skill