Free Claude Skill

Local SEO Audit Skill

A free AI-powered audit skill for Claude that checks your local service business's service pages, About page trust signals, location pages, and AI search readiness. Paste your URL and get a prioritised fix list in 60 seconds.

Download Skill

or install via terminal

Run this in your terminal curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/local-seo-audit.md -o ~/.claude/skills/local-seo-audit.md

This downloads the skill directly into your Claude skills folder. Restart Claude Desktop and you're ready to go.

How to Install

Option A: One-Click Download

Click Download Skill above. You'll get a file called local-seo-audit.md. Move it to your Claude skills folder:

Mac: ~/.claude/skills/

Windows: %USERPROFILE%\.claude\skills\

If the skills folder doesn't exist, create it. Then restart Claude Desktop.

Option B: Terminal Install (fastest)

Open your terminal and paste this command. It downloads the skill directly into the right folder:

curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/local-seo-audit.md -o ~/.claude/skills/local-seo-audit.md

Restart Claude Desktop and the skill is ready.

Run Your First Audit

Open Claude Desktop, start a new conversation, and type:

"Audit https://yourbusiness.com"

The skill automatically fetches your homepage, picks 2 key pages to audit (your About page and top service page), and delivers a full on-page report with prioritised fixes.

What It Checks

Service Page Structure

The #1 local SEO miss. Checks whether each service has its own dedicated page or if everything is crammed onto one URL that Google can't rank.

About Page Trust Signals

Real team members with photos, credentials, and experience. Google and AI search reward businesses that show the humans behind the work.

Location Pages

Dedicated pages for each suburb or service area you cover, with unique content, local landmarks, and customer examples from that area.

Content Freshness

When your blog was last updated, whether content references the current year, and if you're publishing enough to show Google you're still active.

Contact and Conversion

Phone number tap-to-call, embedded Google Map on the contact page, short forms, and visible opening hours on every page.

AI Search Readiness

Whether ChatGPT and Claude would recommend your business when someone asks for service recommendations in your area.