Free Claude Skill

Content Brief + Draft Skill

A free AI skill for Claude that turns any topic into a structured content brief and first draft — with expertise gaps marked where your real knowledge goes. Includes self-interview questions so the final piece actually ranks.

Download Skill

or install via terminal

Run this in your terminal

curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/content-brief-draft.md -o ~/.claude/skills/content-brief-draft.md

This downloads the skill directly into your Claude skills folder. Restart Claude Desktop and you're ready to go.

How to Install

Option A: One-Click Download

Click Download Skill above. You'll get a file called content-brief-draft.md. Move it to your Claude skills folder:

Mac: ~/.claude/skills/

Windows: %USERPROFILE%\.claude\skills\

If the skills folder doesn't exist, create it. Then restart Claude Desktop.

Option B: Terminal Install (fastest)

Open your terminal and paste this command. It downloads the skill directly into the right folder:

curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/content-brief-draft.md -o ~/.claude/skills/content-brief-draft.md

Restart Claude Desktop and the skill is ready.

Write Your First Piece

Open Claude Desktop, start a new conversation, and tell it what topic you want to write about, who your audience is, and what your business does. It builds the brief, writes the draft, and shows you exactly where to add your expertise.

What It Builds

Content Brief

Full page structure with H1, H2s, and H3s. Defines search intent and what Google expects to see in each section.

First Draft

A complete draft you can publish as-is — but designed to be even better once you add your real experience and data.

Expertise Gaps

Clearly marked spots in the draft where your unique knowledge, case studies, or data will make it stand out from every other page on Google.

Self-Interview Questions

Conversational questions that extract the knowledge only you have. Answer them out loud, paste the transcript back, and the draft gets your real voice.

Information Gain Checklist

Specific things you can add to make this page say something no other page on the internet says — the secret to actually ranking.