Free Claude Skill

B2B Services SEO Audit Skill

A free AI-powered audit skill for Claude that checks your service page architecture, buyer journey content, trust signals, case studies, and AI search readiness. Paste your URL and get a prioritised fix list in 60 seconds.

Download Skill

or install via terminal

Run this in your terminal curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/b2b-seo-audit.md -o ~/.claude/skills/b2b-seo-audit.md

This downloads the skill directly into your Claude skills folder. Restart Claude Desktop and you're ready to go.

How to Install

Option A: One-Click Download

Click Download Skill above. You'll get a file called b2b-seo-audit.md. Move it to your Claude skills folder:

Mac: ~/.claude/skills/

Windows: %USERPROFILE%\.claude\skills\

If the skills folder doesn't exist, create it. Then restart Claude Desktop.

Option B: Terminal Install (fastest)

Open your terminal and paste this command. It downloads the skill directly into the right folder:

curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/b2b-seo-audit.md -o ~/.claude/skills/b2b-seo-audit.md

Restart Claude Desktop and the skill is ready.

Run Your First Audit

Open Claude Desktop, start a new conversation, and type:

"Audit https://yourbusiness.com"

The skill automatically fetches your homepage, picks 2 key pages to audit (your services page and About/case studies page), and delivers a full on-page report with prioritised fixes.

What It Checks

Service Page Architecture

The #1 B2B SEO miss. Checks whether each service has its own dedicated page or if everything is crammed onto one 'How We Help' URL that Google can't rank.

Buyer Journey Content

Whether content exists for every stage — awareness, consideration, decision, and after-service. B2B buyers consume 3+ pieces before they contact you.

Trust Signals and EEAT

Real team members on the About page, client logos, awards, certifications, and author attribution on articles. B2B buyers don't enquire without trust.

Case Studies Quality

Specific results with numbers, client context, approach, and outcomes. Not generic testimonials — real proof that shows prospects what working with you looks like.

Lead Capture

Clear CTAs on every page, short lead forms, multiple conversion paths (demo, call, gated resource), and tap-to-call phone on mobile.

AI Search Readiness

Whether ChatGPT and Claude would recommend your business when a prospect asks for the best provider in your category.