A free prompt for Claude that analyses your content and tells you where you're repeating common knowledge vs adding something genuinely new. The #1 thing that separates content that ranks from content Google ignores.
Download Prompt
curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/information-gain-prompt.md -o ~/.claude/skills/information-gain-prompt.md
This downloads the prompt directly into your Claude skills folder. Restart Claude Desktop and you're ready to go.
Click Download Prompt above. You'll get a file called information-gain-prompt.md. Move it to your Claude skills folder:
Mac: ~/.claude/skills/
Windows: %USERPROFILE%\.claude\skills\
If the skills folder doesn't exist, create it. Then restart Claude Desktop.
Open your terminal and paste this command. It downloads the prompt directly into the right folder:
curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/information-gain-prompt.md -o ~/.claude/skills/information-gain-prompt.md
Restart Claude Desktop and the prompt is ready.
Open Claude Desktop, start a new conversation, and paste a URL or content you want to check.
Claude scores your information gain and shows you exactly where to add unique knowledge from your own experience.
Identifies which parts of your content repeat what's already on hundreds of other pages and which parts add genuine new information.
Finds where you could add personal experience, client stories, or behind-the-scenes details that AI can't generate.
Spots opportunities to include your own numbers, results, or case study data that make your content irreplaceable.
Identifies where your real-world experience contradicts common advice. These are your highest-value additions.
Gives you specific questions to ask yourself or your team to pull out the unique knowledge locked in your head.
Three specific additions you can make this week to boost your content's information gain.
The #1 signal Google uses to separate winners from losers after every algorithm update.
Download Prompt