A free AI skill for Claude that compares what your website covers vs what your customers actually search for. Finds every missing page and gives you a prioritised 4-week content plan.
Download Skill
curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/website-gap-finder.md -o ~/.claude/skills/website-gap-finder.md
This downloads the skill directly into your Claude skills folder. Restart Claude Desktop and you're ready to go.
Click Download Skill above. You'll get a file called website-gap-finder.md. Move it to your Claude skills folder:
Mac: ~/.claude/skills/
Windows: %USERPROFILE%\.claude\skills\
If the skills folder doesn't exist, create it. Then restart Claude Desktop.
Open your terminal and paste this command. It downloads the skill directly into the right folder:
curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/website-gap-finder.md -o ~/.claude/skills/website-gap-finder.md
Restart Claude Desktop and the skill is ready.
Open Claude Desktop, start a new conversation, and type:
"Find gaps for https://yourwebsite.com - I run a plumbing business in Melbourne"
The skill maps your current pages, generates 30-50 real customer searches, and shows you every gap with a weekly content plan.
Maps every topic and service your website currently covers. Shows you what Google already understands about your business.
Generates 30-50 real searches your customers make before buying. Based on your industry, location, and services.
Identifies every topic your customers search for that your website doesn't cover. Each gap is a page you should have.
Ranks gaps by impact: high priority (ready-to-buy customers), medium (common questions), and low (niche queries).
Gives you one page to create per week, starting with the highest-impact gap. Achievable and specific.
Shows the gap in one number: your site covers X topics, your customers search for Y. That gap is your opportunity.
Built from the SEO framework used across 500+ clients at StudioHawk.
Download Skill