These are the places Australian tradies and home services should have a profile. Each one is a backlink, a listing, or both: a public page with your business name, website and details on a site search engines and AI tools already trust. When someone asks ChatGPT or Google for a business like yours, pages like these are part of what gets checked.
Start with the non-negotiables everyone needs (Google Business Profile, Bing Places, Apple Business). They're in the Free Australian Backlinks and Listings 2.0. Then work through this list. Every link was checked on 25 Sep 2026.
The sheet
18 free sources, every link checked
Every source with its link, whether it's free, the type of listing and why it matters for AI search, plus a Done column to tick off as you go. Make a copy and work top down.
Australian trades and home services
- ServiceSeeking. Another third-party page describing your trade and service area that AI tools may find when checking you exist (Free basic, paid upgrades)
- Airtasker (Oneflare now redirects here). A reviews-heavy profile on a big AU marketplace, which may back up your reputation when AI tools look for reviews (Free basic, paid upgrades)
- Houzz Australia. A project and review profile in the main renovation directory, useful corroboration for AI answers about local builders and designers (Free basic, paid upgrades)
- Word of Mouth. An AU review site for trades whose reviews may be picked up when AI tools summarise what customers say about you
- Bark.com Australia. A profile with services, reviews and area served that adds to the trail of third-party mentions (Free basic, paid upgrades)
- Nextdoor business page. Neighbour recommendations tied to your suburb, a local signal that may show up in AI answers about who locals rate
- Solar Accreditation Australia (SAA) accreditation check. An official register AI tools and customers can cross-check your solar accreditation against (Needs accreditation)
- Daikin authorised dealer finder. A brand-endorsed listing that ties your business to a known manufacturer, a trust signal AI answers may lean on (Needs accreditation)
- Rinnai stockist finder. A brand-run list naming you as an authorised outlet, which may help AI tools connect you to the brand (Needs accreditation)
- COLORBOND steel supplier finder. A listing on the brand's own site that confirms you supply or install the product (Needs accreditation)
- Dulux Find a Painter. A brand-endorsed painter listing that backs up claims about your quality (Membership)
- Tesla Powerwall certified installer. Brand certification that AI answers about battery installers may reference (Needs accreditation)
- Master Plumbers find-a-plumber. Industry body membership is a credential AI tools and customers can verify (Membership)
- Master Electricians Australia find an electrician. A credential page from the national electrical contractors body (Membership)
- NSW Verify a licence. A public record ChatGPT and Google can cross-check your licence against
- QBCC licensee register (Qld). A public record AI tools can check your building licence against
- VBA find a practitioner (Vic). A public record AI tools can check your Victorian registration against
- hipages. The biggest AU tradie platform, so profiles there often come up in comparisons (Paid)
How to use the list
- Start with the non-negotiables (Google Business Profile, Bing Places, Apple Business, LinkedIn). They're in the free country list; this list is the extra layer for your industry.
- Use the same business name, address and phone everywhere. Every listing should match your Google Business Profile.
- A listing will not shoot you up the rankings on its own. It is one more public record that search engines and AI can check you against.
- Never buy links or use link farms. Fill every profile out properly or skip it.
More free backlinks and listings
