These are the places B2B agencies and professional service firms should have a profile. Each one is a backlink, a listing, or both: a public page with your business name, website and details on a site search engines and AI tools already trust. When someone asks ChatGPT or Google for a business like yours, pages like these are part of what gets checked.
Start with the non-negotiables everyone needs (Google Business Profile, Bing Places, Apple Business). They're in the Free Backlinks and Listings 2.0 (Global). Then work through this list. Every link was checked on 25 Sep 2026.
The sheet
12 free sources, every link checked
Every source with its link, whether it's free, the type of listing and why it matters for AI search, plus a Done column to tick off as you go. Make a copy and work top down.
B2B agencies and professional services
- Clutch. Verified client reviews on the directory AI tools most often cite for agency recommendations (Free basic, paid upgrades)
- The Manifest. A second Clutch-run listing you get automatically, one more consistent citation
- GoodFirms. Another review-based agency directory AI tools may check when comparing agencies (Free basic, paid upgrades)
- Sortlist. Strong in Europe; a profile with reviews and case studies (Free basic, paid upgrades)
- Agency Spotter. A profile with portfolio and client reviews on a US-centred agency directory (Free basic, paid upgrades)
- DesignRush. Ranked agency lists that sometimes surface in AI answers about top agencies (Unconfirmed)
- LinkedIn Service Page. LinkedIn is well indexed and a Service Page states plainly what you offer
- Upwork agency profile. A reviewed agency profile on a big marketplace, extra proof of delivery history (Free basic, paid upgrades)
- Google Partners directory. Google's own confirmation that you qualify as a Partner, a strong trust signal (Needs accreditation)
- Shopify Partner Directory. Shopify's own list of vetted partners, useful for ecommerce agencies (Needs accreditation)
- HubSpot Solutions Directory. HubSpot's own partner listing, a credential for CRM and inbound agencies (Paid)
- Semrush Agency Partners. A listing inside a tool many marketers use to find agencies (Paid)
How to use the list
- Start with the non-negotiables (Google Business Profile, Bing Places, Apple Business, LinkedIn). They're in the free country list; this list is the extra layer for your industry.
- Use the same business name, address and phone everywhere. Every listing should match your Google Business Profile.
- A listing will not shoot you up the rankings on its own. It is one more public record that search engines and AI can check you against.
- Never buy links or use link farms. Fill every profile out properly or skip it.
More free backlinks and listings
