Free Backlinks and Listings 2.0

High value

• Academia.edu. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• Apple Business (was Apple Business Connect). Controls how you appear in Apple Maps, Siri and Spotlight, which is where iPhone users and Apple's assistant look you up
• Bing Places for Business. Bing powers Copilot and is widely reported to feed ChatGPT search, so this listing is an AI lever as much as a Bing one
• Clutch. Often cited by AI answers for "best agency" questions
• Crunchbase. A company record AI tools often cite for founding date, founders and funding
• G2. Often cited by AI answers for "best software" questions
• GitHub. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• GitLab. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• Glassdoor. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Google Business Profile. The listing behind Google Maps, the local pack and Google's AI answers for local searches. Free (Google says listing on Google is free)
• Indeed (Company Page). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• LinkedIn Company Page. A company record AI tools read for who you are and who works there
• Qwoted. Earns quotes and mentions in real publications: other people vouching for you, which is what AI answers lean on
• Stack Exchange. Genuine answers in communities AI tools read. Never drop links for the sake of it
• Tripadvisor. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• Trustpilot. Trustpilot now sells itself on AI visibility; its review pages are often cited when AI compares businesses
• Wikidata. The open database behind Wikipedia infoboxes and many knowledge panels; AI tools use it to identify entities. Only if you meet its notability rules
• Wikipedia. Feeds the facts search engines and AI assistants use to work out who your business is
• Yelp. Third-party reviews are the kind of outside proof AI answers tend to draw on when they compare businesses
• YouTube channel. AI tools often cite YouTube videos. A channel with your site linked is the start
• ATDW. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche (Free in most states; Victoria $295 a year for commercial operators)
• AusTender. A free account gets you tender alerts and lets you bid. The public government record comes when you win: contract notices name the supplier
• buy.nsw Supplier Hub. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Buying for Victoria. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• HealthEngine. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• hipages. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• Procurement ACT (Supplier Registration). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• ProductReview.com.au. Third-party reviews are the kind of outside proof AI answers tend to draw on when they compare businesses
• Queensland Supplier Portal. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Quotations & Tenders Online (NT). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• SA Tenders and Contracts. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Tenders Tasmania. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Tenders WA. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• True Local. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• VendorPanel Marketplace. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• White Pages Australia. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Yellow Pages Australia. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Better Business Bureau. Third-party reviews are the kind of outside proof AI answers tend to draw on when they compare businesses
• California state procurement (Cal eProcure). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Florida state purchasing (MyFloridaMarketPlace). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Georgia state procurement (Team Georgia Marketplace). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Illinois state procurement (BidBuy). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Michigan state procurement (SIGMA VSS). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• New York State Contract Reporter. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• North Carolina electronic Vendor Portal (eVP). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Ohio state procurement (OhioBuys). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Pennsylvania Supplier Portal. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• SAM.gov (System for Award Management). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Contracts Finder. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Supplier Registration Service (Cabinet Office). Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Find a Tender. A government procurement record: you become visible to public buyers, and contract awards you win are published on gov.uk

Medium value

• AlternativeTo. Software review sites are among the pages AI tools commonly cite when someone asks "best X software"
• Behance. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• Blogger. Only worth it with real content on it. A thin profile does nothing
• Capterra. Software review sites are among the pages AI tools commonly cite when someone asks "best X software"
• Data Axle. A data aggregator: one submission feeds many downstream apps, maps and directories
• Dev.to. Only worth it with real content on it. A thin profile does nothing
• Dribbble. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• F6S. A startup profile on a platform AI tools read when someone asks about new tools or companies
• Facebook Page. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• Featured. Earns quotes and mentions in real publications: other people vouching for you, which is what AI answers lean on
• Flickr. Only worth it with real content on it. A thin profile does nothing
• Foursquare. A data aggregator: one submission feeds many downstream apps, maps and directories
• GoodFirms. Agency and service directories are commonly cited when someone asks AI for the best provider in a category
• Gravatar. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• HackerNoon. Only worth it with real content on it. A thin profile does nothing
• Houzz. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• Indie Hackers. A startup profile on a platform AI tools read when someone asks about new tools or companies
• Issuu. Only worth it with real content on it. A thin profile does nothing
• Medium. Only worth it with real content on it. A thin profile does nothing
• Pinterest Business. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• Product Hunt. A startup profile on a platform AI tools read when someone asks about new tools or companies
• Quora. Genuine answers in communities AI tools read. Never drop links for the sake of it
• Reddit (relevant subreddits). AI tools cite Reddit threads heavily. Take part genuinely; links for the sake of it get removed
• Scribd. Only worth it with real content on it. A thin profile does nothing
• SlideShare. Only worth it with real content on it. A thin profile does nothing
• SourceBottle. Earns quotes and mentions in real publications: other people vouching for you, which is what AI answers lean on
• Speaker Deck. Only worth it with real content on it. A thin profile does nothing
• TikTok. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• Tumblr. Only worth it with real content on it. A thin profile does nothing
• Unsplash. Only worth it with real content on it. A thin profile does nothing
• Vimeo. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• Wellfound (AngelList). A startup profile on a platform AI tools read when someone asks about new tools or companies
• WordPress.com. Only worth it with real content on it. A thin profile does nothing
• X (Twitter) profile. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• Australian Good Food Guide. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• Hotfrog Australia. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• LGCA National Supplier Register. A procurement register council buyers search: visibility with councils rather than a public directory
• Localsearch. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Airtasker (Oneflare now redirects here). An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• ServiceSeeking. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• StartLocal. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• SuperPages. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Word of Mouth. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Angi. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• Chamberofcommerce.com. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Manta. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• MerchantCircle. Makes your products eligible for free shopping results that AI shopping features draw on. Eligible, not guaranteed
• US Chamber of Commerce. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• FreeIndex. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Thomson Local. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Yell.com. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Europages. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Canada411. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Yellow Pages Canada. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches

Worth it if they fit

• About.me. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• AussieWeb. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• dLook. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Pink Pages. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Cylex UK. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches

New in 2.0

• Google Merchant Center (free listings). Makes your products eligible to show in free shopping results, which AI shopping features draw on. Eligible, not guaranteed: Google says free listings don't guarantee your products are shown
• Microsoft Merchant Center (free listings). Makes your products eligible for free shopping results that AI shopping features draw on. Eligible, not guaranteed
• Perplexity Merchant Program. Makes your products eligible for free shopping results that AI shopping features draw on. Eligible, not guaranteed
• ChatGPT Shopping merchant feed. Makes your products eligible for free shopping results that AI shopping features draw on. Eligible, not guaranteed (Free to list; fee on Instant Checkout sales)
• OpenStreetMap. A data aggregator: one submission feeds many downstream apps, maps and directories
• D-U-N-S Number (Dun & Bradstreet). Feeds the facts search engines and AI assistants use to work out who your business is
• Google knowledge panel: get verified. Feeds the facts search engines and AI assistants use to work out who your business is
• The Org. Feeds the facts search engines and AI assistants use to work out who your business is
• Nextdoor Business. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• SBA Small Business Search (SBS). A government record with your business name on it, the kind of trusted source search engines and AI answers can check you against
• HERE Map Creator. HERE maps sit behind many car navigation systems and apps; one more place your business details should be right
• TomTom MapShare. TomTom map data feeds sat navs and apps; one more map to get right
• HARO (Help a Reporter Out). Earns quotes and mentions in real publications: other people vouching for you, which is what AI answers lean on
• Supply Nation: Indigenous Business Direct. A verified supplier directory that corporate and government buyers search (Yes, for eligible Indigenous businesses)

Paid, but worth knowing about

Not free, so they're not in the main list. Only worth it if they fit what you do.

• Local chamber of commerce membership. A member-directory link from a trusted local body that ties you to a place (Paid membership, varies by chamber)
• ResponseSource Journalist Enquiry Service. The main UK journalist request service; free alternatives are Qwoted, Featured, SourceBottle and MentionMatch (Paid subscription for sources, priced by category)
• British Chambers of Commerce (your local chamber). Accredited local chamber member directory (Paid membership)
• ICN Gateway (paid profile). Worth it only if you chase major project supply chains (Free Basic profile is not shown in public supplier search; visibility needs a paid subscription)
• Local Buy (QLD councils). Queensland council panels; the fee is waived for some small suppliers ($500 then $250 a year ex GST, plus a fee on work won)
• Local Government Procurement (NSW). NSW council panels, if you tender for them (Appointed by tender; management fees)
• AMIBA / Local First alliances. Independent business alliance member listing ($50 a year (AMIBA))
• HotDoc. Patient booking platform for practices (Monthly subscription per practitioner)
• BetaList. Early-stage startup launch listing (All submissions now paid (refund if not selected))