These are the places Australian health and allied health practices should have a profile. Each one is a backlink, a listing, or both: a public page with your business name, website and details on a site search engines and AI tools already trust. When someone asks ChatGPT or Google for a business like yours, pages like these are part of what gets checked.
Start with the non-negotiables everyone needs (Google Business Profile, Bing Places, Apple Business). They're in the Free Australian Backlinks and Listings 2.0. Then work through this list. Every link was checked on 25 Sep 2026.
The sheet
16 free sources, every link checked
Every source with its link, whether it's free, the type of listing and why it matters for AI search, plus a Done column to tick off as you go. Make a copy and work top down.
Australian health and allied health
- National Health Services Directory (NHSD) / healthdirect Service Finder. A government directory whose data feeds healthdirect and other health apps, a trusted source AI answers may draw on
- Ahpra register of practitioners. The official public record AI tools and patients can cross-check your registration against
- Healthengine. A large AU patient-facing directory whose practice pages may be cited in 'find a GP near me' style answers (Free basic, paid upgrades)
- HotDoc profile. A practice profile on a major AU booking network that AI tools may find when checking your services (Free basic, paid upgrades)
- HealthShare. A directory GPs use for referrals, another credible third-party description of your specialty
- NDIS Commission provider register. An official register that confirms NDIS registration, which AI answers about providers may check (Needs accreditation)
- NDIS Provider finder. Government-run finder participants use, a strong trust signal for registered providers (Needs accreditation)
- Choose Physio (Australian Physiotherapy Association). A professional body listing that backs up your credentials (Membership)
- APS Find a Psychologist. Listing from the national psychology body, a credential AI tools can corroborate (Membership)
- ADA Find a Dentist. A dental association listing that supports your credentials (Membership)
- Dietitians Australia Find an APD. Confirms Accredited Practising Dietitian status from the professional body (Needs accreditation)
- Occupational Therapy Australia Find an OT. A professional body listing AI tools can use to confirm what you do (Membership)
- Optometry Australia Find an optometrist. A professional body listing that supports your credentials (Membership)
- ESSA find an Accredited Exercise Physiologist. Confirms AEP accreditation from the accrediting body (Needs accreditation)
- Doctify Australia. Verified patient reviews on a third-party site, the kind of review evidence AI answers often summarise (Free basic, paid upgrades)
- Psychology Today Australia. The directory many people search for therapists, so profiles are widely indexed (Paid)
How to use the list
- Start with the non-negotiables (Google Business Profile, Bing Places, Apple Business, LinkedIn). They're in the free country list; this list is the extra layer for your industry.
- Use the same business name, address and phone everywhere. Every listing should match your Google Business Profile.
- A listing will not shoot you up the rankings on its own. It is one more public record that search engines and AI can check you against.
- Never buy links or use link farms. Fill every profile out properly or skip it.
More free backlinks and listings
