Which Claude SEO Skill for Which Job (Decision Guide) | Hawk Academy
Home What's Included About Us SEO Instructors Resources SEO Roadmap SEO Templates Claude SEO Skills AI SEO Prompts SEO Tools SEO Guides Contact Sign In Enroll For Free
SEO Guides

Which Claude SEO Skill for Which Job

HS
Harry Sanders
28 June 2026 7 min read
TL;DR
  • Do not guess. Triage the page first with the AI Search Page Audit and Website Score, then run the skill that matches what they flag.
  • Fix the on-page content before anything else: title, meta, the first 100 words, headings, and your internal and external links. That is where most wins are.
  • The matrix below maps each job to the one skill to run and what to chain next. Every skill is free and installs in about 60 seconds.

There are dozens of Claude SEO skills, and the usual advice is a "top 10" list that leaves you guessing which one your page actually needs. This guide does the opposite. It maps the job in front of you to the single skill that does it, in the order a working SEO would run them.

The rule that orders everything below: start with the page's content. On-page is where most ranking wins hide, so you fix the title, meta, opening copy, headings and links before you go anywhere near a technical crawl. Skills are how you do that work in seconds instead of hours.

Triage Before You Pick a Skill

Running a random skill on a page you have not diagnosed is how you waste an afternoon. Diagnose first. Two free checks tell you what is actually wrong before you commit to a fix.

  • Run the AI Search Page Audit to see how a single page reads to Google and to AI engines, the on-page gaps included.
  • Run the Website Score skill for a fast overall triage that points you at the weakest area.

Between them you get a symptom. Now you can pick the skill that treats it, instead of guessing.

On-Page First: the Order That Matters

Here is the part the listicles skip. The skills are not equal in priority. Most pages underperform because of their on-page content, not their technical setup, so that is where you start. Work down this order and stop spending time on the bottom until the top is right.

The order to fix a page Fix a page in this order 1. Title + meta descriptionTitle Tag Optimizer 2. First 100 words + headingsWebsite Gap / Content Brief 3. Internal + external linksCompetitor Gap ON-PAGEmost winsstart here 4. Technical + crawlScreaming Frog Analyser 5. AI search visibilityAI Visibility Check 6. Trust + authorityGoogle Trust Check AFTERthe contentis right Most pages never need step 4 onwards until steps 1 to 3 are done properly.
The order a working SEO fixes a page. On-page content first, technical and AI visibility after.

The Full Decision Matrix

Find your job in the left column, run the skill in the middle, and chain the one on the right when you are done. Grouped by priority, on-page first.

The job in front of youRun this skillThen chain
On-page and content (start here)
Not sure what is wrongAI Search Page Audit + Website Scorethe skill it points to
Weak title or low click-throughTitle Tag Optimizerrecheck Website Score
Thin first 100 words or weak headingsWebsite GapContent Brief & Draft
Behind competitors on coverageCompetitor GapContent Brief & Draft
Ranking on page 2, close but stuckStriking Distance FinderInformation Gain
Technical
Crawl, indexing or redirect issuesScreaming Frog AnalyserTechnical SEO Audit
Two pages competing for one termCannibalization DetectorTitle Tag Optimizer
AI search
Not showing up in ChatGPT or ClaudeAI Visibility CheckAI Citation Monitor
Trust and authority
Weak E-E-A-T or trust signalsGoogle Trust Checkfix the flagged pages
Need links and coverageData PR & Outreachpitch the angles it finds

Chain Them Into a Workflow

A single skill fixes one thing. A short chain fixes a page. The order is the same as the priority above: diagnose, fix the content, then work outwards.

  1. Triage: AI Search Page Audit, then Website Score.
  2. On-page content: Title Tag Optimizer, then Website Gap or Competitor Gap into Content Brief & Draft.
  3. Technical: Screaming Frog Analyser, then Cannibalization Detector if two pages clash.
  4. AI search: AI Visibility Check, then AI Citation Monitor to watch the result.
  5. Trust: Google Trust Check, and Data PR & Outreach when the page deserves links.

If you only ever do step one and step two, you will outrank most pages in your niche. The content is the lever. The rest is maintenance.

FAQ

Which Claude SEO skill should I run first?

Start with triage: the AI Search Page Audit and Website Score. They tell you what is actually wrong, so you do not waste a skill on the wrong problem. From there, fix the on-page content before anything technical.

What should I fix on a page before anything else?

The on-page content: the title, the meta description, the first 100 words, the headings, and your internal and external links. Most ranking wins live there, before you touch anything technical.

Is there one Claude SEO skill that does everything?

No, and that is the point. Each skill does one job well. The Core SEO Skills Pack bundles the essentials into one install, but you still run the right skill for the job in front of you.

How do I chain Claude SEO skills together?

Triage first with the AI Search Page Audit and Website Score, fix the on-page content, then move to technical, then AI search visibility, then trust and links. Run each skill, apply the fix, then run the next.

Are these Claude SEO skills free?

Yes. Every skill in the matrix is free and installs in about 60 seconds. The full library is on the Claude SEO skills hub.

Learn SEO and AI Search. For Free.

Join 22,000+ people learning how to get found on Google and AI search.

Enroll in Hawk Academy