Free Core SEO Skills Pack for Claude | Hawk Academy
Home What's Included About Us Resources Claude SEO Skills AI SEO Prompts SEO Tools SEO Guides Contact Sign In Enroll For Free
Free Download

The Core SEO Skills Pack

One download. Three Claude Skills, one for each pillar of SEO: technical, content, and backlinks. The same first-pass tools we use across more than 1,000 client campaigns at our 120-person agency.

Three skills. One download. Free, with no email required.

One pack, the three pillars of SEO

Technical, content, and backlinks. Every SEO job sits in one of those three buckets, and this pack gives you a Claude Skill for each. They run in Claude Code and Claude Desktop, and every one of them tells you, in plain language, what it cannot do. If you want the individual skills and the rest of our free library, browse all Claude SEO Skills.

Three skills, three pillars

Each one does a real agency job on data you already have.

Technical SEO

Technical SEO Audit

Feed it a crawl export from Screaming Frog, Sitebulb, or Ahrefs. It finds redirect chains and loops, duplicate titles and meta descriptions, indexing blocks, broken internal links, and orphan pages, then hands back a prioritised fix list you can act on.

View the full skill page
Content SEO

Content Brief and Draft

Give it a keyword. Get back a full content brief and a first draft, with deliberate gaps marked where your own expertise needs to go, plus the exact questions to answer so the page genuinely earns its rankings.

View the full skill page
Backlinks and PR

Data PR and Outreach

Hand it raw business data. It finds the newsworthy patterns hiding in your spreadsheet, packages the strongest into a study concept, and drafts personalised journalist outreach emails that reference real recent work.

View the full skill page

What these skills will not do

Every skill in this pack says this out loud in its own output. That is the point. No hype.

Technical SEO Audit

Reads tens of thousands of URLs and spots the patterns a human would take a full day to find.

It cannot see your website. A layout broken on mobile, a pop-up covering content, images that fail to load: those are real, and they still need a human with a browser.

Content Brief and Draft

Takes you from a keyword to a structured first draft fast, so you can be first to publish.

It cannot add your experience. AI only remixes what already exists. The information gain that actually ranks a page comes from your data and your expertise.

Data PR and Outreach

Finds the story in your data and drafts personalised, well-targeted outreach.

It cannot build the relationship. The viral creative angle and the journalist who trusts you are still human. The skill makes you faster, not unnecessary.

Install in about two minutes

The pack works in Claude Code and Claude Desktop. Pick the one you use.

Claude Code

  1. Download and unzip the pack.
  2. Copy the three skill folders into your ~/.claude/skills/ folder. Create the folder if it does not exist.
  3. Restart Claude Code.
  4. Attach your file and describe the task. The right skill triggers itself.

Claude Desktop

  1. Download and unzip the pack.
  2. Open the individual-skill-zips folder inside it.
  3. In Settings, go to Capabilities, find Skills, and upload each of the three zips.
  4. Start a chat, attach your file, and describe the task.

Full step-by-step instructions, including a Projects fallback that works on the free plan, are in the INSTALL.md file inside the download. Each skill also comes with a sample input and a sample output so you can see what good looks like before you use your own data.

Get the Core SEO Skills Pack

Three Claude Skills. One download. Free, and free to share.

Download the Pack