Free Resource
What each page on your website needs so ChatGPT recommends you. Six pages, one video each, with the drawings, every section in order and a filled-in example.
Some AI answers name a few businesses before anyone visits a website. Each of these pages makes it easier for buyers, and AI answering for them, to understand what you offer and choose you, because it answers what they actually ask, in plain text, with facts someone could check.
Each blueprint goes with one video in the series: the drawings from the video, every section of the page in order with what goes in it and why, a filled-in example, and the checks to run before it goes live.
The page a buyer (and an AI answering for them) uses to decide whether you do this job, where, for how much, and whether you can be trusted with it.
Open the service page blueprint
The page a buyer (and an AI answering for them) uses to work out what they would actually pay, what they get for it and which option suits them.
Open the pricing page blueprint
The page a buyer, or an AI working out who you are, uses to learn what you sell, to whom and where, and which page to open next.
Open the homepage blueprint
The page a buyer, or an AI answering who can do this near me, uses to confirm you have a branch here or cover this area, what you offer, when you are open and how to reach you.
Open the location page blueprint
The page a buyer (and an AI answering for them) uses to see what you did for someone like them, what changed, how you know and what did not go to plan.
Open the case study blueprint
The page a buyer uses to work out a number for their own situation, and to see how you got it, before they decide what to buy or who to call.
Open the calculator page blueprintIf you have the book, product pages, category pages, comparison pages, about pages and more are in the reader hub on the companion site, nineteen page types in all.
Look at where your enquiries and sales come from, and fix that page properly before you touch the next.
