These are the places US lawyers and law firms should have a profile. Each one is a backlink, a listing, or both: a public page with your business name, website and details on a site search engines and AI tools already trust. When someone asks ChatGPT or Google for a business like yours, pages like these are part of what gets checked.
Start with the non-negotiables everyone needs (Google Business Profile, Bing Places, Apple Business). They're in the Free US Backlinks and Listings 2.0. Then work through this list. Every link was checked on 25 Sep 2026.
The sheet
13 free sources, every link checked
Every source with its link, whether it's free, the type of listing and why it matters for AI search, plus a Done column to tick off as you go. Make a copy and work top down.
US lawyers and law firms
- Avvo. Most US lawyers already have an auto-created profile; claiming it lets you correct what AI tools may read about you (Free basic, paid upgrades)
- Justia Lawyer Directory. A free profile that also feeds the Cornell LII lawyer directory, more places your practice areas are described consistently (Free basic, paid upgrades)
- Martindale-Hubbell. A long-running legal directory AI tools may treat as an authoritative record of your firm (Free basic, paid upgrades)
- Lawyers.com. Consumer-facing sister site of Martindale; the same profile data shows on both (Free basic, paid upgrades)
- FindLaw Lawyer Directory. A heavily visited legal directory, useful corroboration of your practice areas and location (Free basic, paid upgrades)
- LawInfo. Another independent directory listing that repeats your key firm facts (Free basic, paid upgrades)
- Lawyer Legion. A free directory profile that adds one more consistent citation
- Cornell LII Lawyer Directory. A listing on a highly trusted legal reference site
- State bar attorney search (e.g. California). The official record AI tools can check your admission and standing against
- Super Lawyers. Third-party recognition that AI answers about 'top lawyers' may repeat (Needs accreditation)
- Best Lawyers. Peer-review recognition that can show up when AI tools list well-regarded firms (Needs accreditation)
- Expertise.com. Editorial 'best in city' lists are a common source for AI recommendation answers (Needs accreditation)
- Google Local Services Ads (legal). A Google-verified badge for lawyers in the US (Paid)
How to use the list
- Start with the non-negotiables (Google Business Profile, Bing Places, Apple Business, LinkedIn). They're in the free country list; this list is the extra layer for your industry.
- Use the same business name, address and phone everywhere. Every listing should match your Google Business Profile.
- A listing will not shoot you up the rankings on its own. It is one more public record that search engines and AI can check you against.
- Never buy links or use link farms. Fill every profile out properly or skip it.
More free backlinks and listings
