Free Australian Backlinks and Listings 2.0

Free .gov.au backlinks

• buy.nsw Supplier Hub. A government record with your business name on it, the kind of trusted source search engines and AI answers can check you against
• Buying for Victoria: Supplier Hub. A government record with your business name on it, the kind of trusted source search engines and AI answers can check you against
• Queensland Supplier Portal. A government record with your business name on it, the kind of trusted source search engines and AI answers can check you against
• SA Tenders and Contracts. A government record with your business name on it, the kind of trusted source search engines and AI answers can check you against
• Tenders WA. A government record with your business name on it, the kind of trusted source search engines and AI answers can check you against
• Tenders Tasmania. A government record with your business name on it, the kind of trusted source search engines and AI answers can check you against
• Quotations & Tenders Online (QTOL). A government record with your business name on it, the kind of trusted source search engines and AI answers can check you against
• Procurement ACT: Supplier Registration. A government record with your business name on it, the kind of trusted source search engines and AI answers can check you against
• AusTender. A free account gets you tender alerts and lets you bid. The public government record comes when you win: contract notices name the supplier

Council and local government

• VendorPanel Marketplace. A government record with your business name on it, the kind of trusted source search engines and AI answers can check you against
• LGCA: National Supplier Register. A procurement register council buyers search: visibility with councils rather than a public directory

The non-negotiables (do these first)

• Google Business Profile. The listing behind Google Maps, the local pack and Google's AI answers for local searches. Free (Google says listing on Google is free)
• Bing Places. Bing powers Copilot and is widely reported to feed ChatGPT search, so this listing is an AI lever as much as a Bing one
• Apple Business (was Apple Business Connect). Controls how you appear in Apple Maps, Siri and Spotlight, which is where iPhone users and Apple's assistant look you up
• LinkedIn Company Page. A company record AI tools read for who you are and who works there

Core Australian directories

• True Local. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Yellow Pages. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• White Pages. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Localsearch. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Yelp Australia. Third-party reviews are the kind of outside proof AI answers tend to draw on when they compare businesses
• Hotfrog. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Word of Mouth. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• StartLocal. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• SuperPages. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• Pink Pages. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• AussieWeb. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• dLook. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches

Global high-authority profiles

• Crunchbase. A company record AI tools often cite for founding date, founders and funding
• Clutch. Often cited by AI answers for "best agency" questions
• G2. Often cited by AI answers for "best software" questions
• Product Hunt. A startup profile on a platform AI tools read when someone asks about new tools or companies
• F6S. A startup profile on a platform AI tools read when someone asks about new tools or companies
• Wellfound (AngelList). A startup profile on a platform AI tools read when someone asks about new tools or companies
• GoodFirms. Agency and service directories are commonly cited when someone asks AI for the best provider in a category
• About.me. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• Behance. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly
• GitHub. Confirms your brand exists on a well-known platform. Small direct value; only worth it if you fill it in properly

Industry directories

• hipages. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• ServiceSeeking. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• Airtasker (Oneflare now redirects here). An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• HealthEngine. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• ATDW. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche (Free in most states; Victoria $295 a year for commercial operators)
• Tripadvisor. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche
• Australian Good Food Guide. An industry-specific listing, the kind AI answers use when someone asks for a provider in that trade or niche

Reviews and trust

• ProductReview.com.au. Third-party reviews are the kind of outside proof AI answers tend to draw on when they compare businesses
• Trustpilot. Trustpilot now sells itself on AI visibility; its review pages are often cited when AI compares businesses

Data aggregators

• Foursquare. A data aggregator: one submission feeds many downstream apps, maps and directories

New in 2.0

• Wikidata. The open database behind Wikipedia infoboxes and many knowledge panels; AI tools use it to identify entities. Only if you meet its notability rules
• Google Merchant Center (free listings). Makes your products eligible to show in free shopping results, which AI shopping features draw on. Eligible, not guaranteed: Google says free listings don't guarantee your products are shown
• Microsoft Merchant Center (free listings). Makes your products eligible for free shopping results that AI shopping features draw on. Eligible, not guaranteed
• Nextdoor Business. Another copy of your name, address and phone that search engines and AI tools can cross-check. Low on its own, useful when every listing matches
• ABN Lookup record. The public record every other listing should match; AI answers cross-check details across sources (Automatic with an ABN)
• Healthdirect National Health Services Directory. A government health directory that feeds healthdirect's service finder: trusted, and exactly where health questions get checked
• OpenStreetMap. A data aggregator: one submission feeds many downstream apps, maps and directories
• HERE Map Creator. HERE maps sit behind many car navigation systems and apps; one more place your business details should be right
• TomTom MapShare. TomTom map data feeds sat navs and apps; one more map to get right
• HARO (Help a Reporter Out). Earns quotes and mentions in real publications: other people vouching for you, which is what AI answers lean on
• Supply Nation: Indigenous Business Direct. A verified supplier directory that corporate and government buyers search (Yes, for eligible Indigenous businesses)

Paid, but worth knowing about

Not free, so they're not in the main list. Only worth it if they fit what you do.

• ICN Gateway (paid profile). Worth it only if you chase major project supply chains (Free Basic profile is not shown in public supplier search; visibility needs a paid subscription)
• Local Buy (QLD councils). Queensland council panels; the fee is waived for some small suppliers ($500 then $250 a year ex GST, plus a fee on work won)
• Local Government Procurement (NSW). NSW council panels, if you tender for them (Appointed by tender; management fees)
• HotDoc. Patient booking platform for practices (Monthly subscription per practitioner)