Build a 4-cluster topical authority map (Core, AOR, Linking, Buyer Journey) plus a 12-week publishing order from any seed keyword. The exact workflow we run inside StudioHawk on every client. Free.
Download Skill (.zip) Read the guideMost SEO tools sell you a topical map. The map they sell you is a keyword cluster. That is one quarter of what you actually need. The other three layers are where the compounding actually happens.
12 to 20 commercial pages. Your money pages. The pages a customer lands on when they are ready to buy. Most tools stop here. The Core cluster is the destination, not the strategy.
60 to 80 supporting authority articles, organised by sub-topic. Areas of Relevance. The road that leads to the destination, paved with signals that tell Google this site is the specialist on the topic.
Which page links to which page, with what anchor text, in what direction. Without this layer you have a pile of articles. With it, you have a structure Google can read as a topical authority map.
Every page tagged TOFU, MOFU, or BOFU. Most websites have a giant MOFU gap. AI search loves this layer because it picks up content that helps users decide, not just content that sells.
90 articles sequenced across 12 weeks, with content briefs ready for the first 30. AOR wave first, MOFU buyer guides next, Core pages last. The sequence is what makes the compounding effect kick in within 60 days.
Each AOR article routes authority into the Core page it supports. Every supporting article is sending Google a signal that points at one of the money pages.
A simplified view of the Core hub for "dining tables", with six supporting articles routing authority into the money page. The full output covers 60 to 80 supporting articles across every Core page on your site.
Drop the unzipped folder into your Claude Code skills folder. Claude auto-loads it.
topical-authority-map.zip.topical-authority-map folder into ~/.claude/skills/.mkdir -p ~/.claude/skills
mv ~/Downloads/topical-authority-map ~/.claude/skills/Use a Project. The skill content becomes the Project instructions, the references become Project Knowledge.
SKILL.md into the Project's custom instructions.references/ as Project Knowledge.Full instructions are in INSTALL.md inside the bundle.
Claude walks you through five checkpoints (central entity, source context plus persona, attribute list, merge and split decisions, buyer journey gaps), then produces the spreadsheet and strategy document. A focused run takes 30 to 45 minutes.
A worked example showing what the skill produces. 15 Core pages, 70 AOR articles, a full linking map, every page tagged TOFU / MOFU / BOFU, and 90 articles sequenced across 12 weeks.
Same workflow we run inside our 120-person agency on every client, from plumbers to enterprise SaaS. Free. No email gate. Yours.
Download the skill