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  • Less ads on Facebook

    Posted by John on September 17, 2020 at 6:10 am

    Anyone else cutting down their spend on FB ads and upping SEO spend since google and facebook are going to make it harder for advertisers…

    Peter replied 3 years, 5 months ago 3 Members · 2 Replies
  • 2 Replies
  • Harry

    Administrator
    September 18, 2020 at 5:12 am

    It’s important to remember to have a holistic approach with your digital marketing, but it is frustrating that they are cutting down what advertisers can do!

  • Peter

    Administrator
    September 18, 2020 at 7:28 am

    Hi @john.holmes as you probably already know, it could be a bit tricky for some people to cut down too much on Ads if people are used to just paying to get the traffic that way, they will generally want to keep doing because that is what they know.

    However if people really start investing in SEO then they will see the organic traffic eventually rise over time to take over from the paid traffic.

    But it takes the right skills, and sustained effort over time, that is the trick to good organic traffic I feel.

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