Cutting through the noise in online marketing is arguably more important than ever and one of the best ways to build authority and get the right attention is to be posted by a trusted source, i.e the press.
This used to be really hard! You had to:
- Build a great press release
- Change your angle when that didn’t work
- Spend loads of time building relationships with journalists
Today things are a little different with the demand for content skyrocketing and a lot less journalists to produce that content the tides have turned.