In 2 days, StudioHawk's senior team sits beside you and builds your SOURC-E roadmap, the same framework we run across 500+ active SEO campaigns, so AI recommends you, customers find you on their own, and the leads keep coming after the ads stop.
9 quick questions. Takes about 60 seconds.
From $2,490 AUD · 30 seats per workshop
The brands that win the next 5 years won't be the ones with the biggest ad budgets. They'll be the ones AI quotes when a buyer asks the question. If you're not in that answer, you're invisible. And right now, almost nobody has a real system for getting there.
You've played with ChatGPT. You've read the threads. You've maybe even bought a course. But you don't have a repeatable system for using AI to find what to write, build it well, and prove it ranks. You're guessing, and guessing doesn't compound.
When buyers ask ChatGPT, Claude, or Google AI for a recommendation in your category, your competitors get cited. You don't. Every month you wait, that gap compounds. The brands AI cites now become the only brands buyers ever see.
Cost per lead is up 57% in 3 years.[1] AI Overviews have crushed paid CTR by 68%. You're spending more for less, and the moment you turn the ads off, the leads vanish. You need a second channel that keeps working when you're not paying for it.
This is the framework StudioHawk runs across 500+ client campaigns. The system behind 42+ industry awards and APAC Search Agency of the Year. In 2 days, we'll build your version.
The more of these six you build, the more AI quotes you. The more that's broken, the less it can.
"Source is multiplied by what you build. Divided by what you've broken."
Can AI even read your site?
Crawlability, JS rendering, UX, schema, content architecture, cross-channel consistency.
How do other people talk about you?
Digital PR, brand mentions, reviews, entity SEO, Reddit/YouTube/podcasts, branded search demand.
Why would AI quote you, not a competitor?
Information Gain, original data, calculators and tools, multi-modal content (article + video + podcast + visual).
What do you want to be known for?
Topical depth, clusters, intent mapping per cluster, internal linking strategy, freshness cadence.
Why should AI trust you?
About page, team profiles, awards, case studies, decision-support content, unique perspectives, research credentials.
How do you know it's working?
Behavioural signals, AI citation tracking, AI-referred traffic, branded search, traditional rank tracking.
If you want to be the page AI quotes when someone in your category asks the buying question, you need to be the SOURC-E.
This isn't education. We don't lecture and you don't take notes. StudioHawk's senior team sits beside you for 2 days and builds your SOURC-E roadmap directly on your business. You leave with real pages, scored against the framework, ready to compound. Then we support you for 6 months while the traffic builds.
Your SOURC-E roadmap, built on your business, plus 6 months of support while it compounds.
Both the 2-day workshop and the community program are sold out for this intake - register your interest for the next dates.
Hiring StudioHawk to run this done-for-you starts from $3,000/mo. The workshop gives you the same SOURC-E framework, built on your business, for a one-off from $2,490.
2 days hands-on with my team, the workshop and the tools.
The ongoing 6-month community program is closed for this intake.
First 30 seats only. No upsells. No lock-in.
All sessions start from From $2,490 AUD · 30 seats per workshop · 2 days in-person + optional 6 months community
30 seats per workshop. Melbourne sold out. Sydney sold out - next session 6th & 7th August (EOI open). Other cities accepting expressions of interest.
Can't make any of these dates? Enquire anyway and let us know. We'll let you know if we do another one in the future.
Last updated 3rd June 2026
This isn't for everyone. Read the who this is for section above. If that sounds like you, register your interest below.
We keep workshops to 30 seats so everyone gets hands-on support. We review every expression of interest.
We review every expression of interest personally. No payment required.
to be clear, I'm the person not the dog (that's Basil)
4.9/5 StudioHawk Google Reviews (272)
StudioHawk is Australia's largest dedicated SEO agency. 120+ specialists. Offices in Melbourne, Sydney, London, and Atlanta. 500+ active client campaigns. APAC Search Agency of the Year. The same senior team that runs SEO for those clients is the team in the workshop room with you.
Harry Sanders founded StudioHawk and runs the workshop personally. He's built the organic strategies behind Officeworks (+60% organic traffic), Waverley Forklifts (+555%), Bondi Sands (+94% keyword growth), De Bortoli Wine, and 500+ other businesses.
When Samsung needed an SEO agency they asked ChatGPT. ChatGPT said StudioHawk. That's not a metaphor. It's a line in our CRM. The same SOURC-E framework that got us cited there is what we'll build on your business in 2 days.
Founded 2015. 1,000+ campaigns run, zero algorithmic penalisations. Featured in BBC World News, Forbes, and SmartCompany.
Not ready for the workshop?
Start with the free Hawk Academy course. Learn SEO at your own pace, no cost, no commitment.
Start the Free CourseYou apply, we review it, and if you're a good fit we get you booked into a workshop. On the two days, you rock up with your laptop and we sit beside you to build out your SEO pages (industry pages, location pages, comparison pages) using AI tools so it happens fast.
You leave with pages built on your site. Then for 6 months you get access to our Skool community, weekly advisory calls, and the full Hawk Academy modules.
Yes, if you come with them. The owner + marketing manager bundle is an extra $500 for the second seat. The owner has to be in the room with them.
Why? Nobody cares about your business like you do. Marketing managers can be excellent, but they rotate, get pulled onto other priorities, or move on. The work we build in 2 days needs the person who owns the outcome to be present. Marketing managers attending alone aren't accepted, even at full price. Apply with both seats noted and we'll set it up.
You can. We have a free course at hawkacademy.co and you should start there. But most people get stuck on the implementation. The difference here is we sit next to you, point at your screen, and tell you exactly what to type and click for your specific business. You leave with the work done, not just the knowledge.
There's also something that no course can replicate: the room. You're spending 2 days with 30 other business owners who are all trying to solve the same problem. The conversations, the shared problems, the connections you make - that's part of what you're paying for. Many people leave having found their best referral partners, accountability buddies, or future collaborators.
After the workshop you're in our Skool community alongside everyone who's been through the program. People share wins, ask questions, and help each other. It's an ongoing network of founders who actually understand what you're building.
SEO isn't ads. We're upfront about that. You won't see leads the next day. But you'll start seeing pages getting indexed within weeks, impressions building in Search Console within a month or two, and meaningful organic leads within 3-6 months.
That's exactly why we include 6 months of support. We track the leading indicators with you so you can see the momentum building.
AI tools like Claude have completely changed how fast you can do SEO. Keyword research, content creation, page structure, meta data. Things that used to take an agency weeks now take hours when you know how to use the tools properly.
We teach you the exact AI workflows we use at StudioHawk. No one else is teaching this.
Don't put all your eggs in one basket. Ads are great, but you're paying for every click. SEO builds an asset that generates leads you don't pay for. The two work together. In 6 months you could have two lead sources instead of one.
If you want full-service SEO, StudioHawk does that. But it costs a lot more. No one knows your customers better than you. No one is more financially motivated for it to work. All you need is someone to show you which buttons to press.
That's fine. Everything is designed for business owners, not marketers. No jargon, no assumptions. We literally point at your screen and tell you what to do. And for 6 months afterwards, if you get stuck, we're a message or a call away.
No. You're paying From $2,490 AUD for the workshop and 6 months of support. That's it. There's nothing to buy on the day.
Your choice. If you've got everything you need, off you go. No lock-in. If you want to stay in the community, we'll have an option for that. Zero pressure.
Maybe. That's why we have the application process. We're transparent about whether SEO makes sense for your business. If it doesn't, we'll tell you. Apply and we'll have an honest conversation.
2 days. Your SOURC-E roadmap, built on your business. 6 months of support from StudioHawk while it compounds. Current cohort sold out.
Register Your Interest[1] WordStream, Google Ads Benchmarks 2022-2025. Average cost per lead across all industries rose from $44.70 (2022) to $70.11 (2025), a 57% increase over 3 years.